Centrix Software

1. Centrix Software Workspace Computing January 2012

2. Agenda about Centrix Software about workspace computing the desktop dilemma the new workspace about Centrix Software about workspace computing the desktop dilemma how does WorkSpaceiQ help? the new workspace how does WorkSpace Universal help?

3. about Centrix Software about workspace computing the desktop dilemma the new workspace about Centrix Software about workspace computing the desktop dilemma how does WorkSpaceiQ help? the new workspace how does WorkSpace Universal help?

4. Who are Centrix Software? about Centrix Software about workspace computing the desktop dilemma the new workspace Founded in 2008 Privately owned Globally recognized leadership team Fast growth opportunity Headquartered in UK Centrix Software Inc in Boston, New York, Houston Germany, Munich Proven track record in end-user computing Market leadership in workspace computing

5. Globally recognized leadership team about Centrix Software about workspace computing the desktop dilemma the new workspace Founders – Lisa Hammond (CEO) and Jon Fuller (COO) Built successful business providing bespoke solutions to clients while maintaining IP ownership Brett Johnson, Sales & Marketing VP North America – previously VP Channel & Sales Alliances DynamicOps Richard Pegden, Product Marketing Director – previously Micro Focus, BMC Software, Sophos Jane Rimmer, Marketing VP – previously EMEA Marketing Director Citrix & VMware Recruited leading team to develop & commercialize product offering Mark Stradling, Alliance VP – previously EMEA VP VMware & Area VP Citrix Jason Jackson, Channel Director – previously Channel Director Platespin Lewis Gee, Sales & Marketing VP EMEA & APAC – previously Head of EMEA Sales VMware & Area VP Citrix Craig Henderson, Engineering Director – previously JDA Software Paul Burke, Product Director – previously Citrix, AVG, Trend Micro

6. Where did we come from? about Centrix Software about workspace computing the desktop dilemma the new workspace Heritage in leading EUC services and transformation at scale Deep understanding of challenges and the limitations of tools architected in distributed PC era Developed and proved purpose-built workspace computing solutions Centrix Software widely adopted by partners and customers

7. What do we do? about Centrix Software about workspace computing the desktop dilemma the new workspace Centrix Software enables you to: accelerate and dramatically reduce the cost of desktop transformation projects save $millions through highlighting ongoing cost savings & efficiency gains provide superior end-user experience and satisfaction through access to any app, from any device, from anywhere

8. What are our products? about Centrix Software about workspace computing the desktop dilemma the new workspace workspace delivery platform unified delivery of applications, desktops and content workspace analytics deep, rich insight into the end-user computing environment the workspace computing solution

9. about Centrix Software about workspace computing the desktop dilemma the new workspace about Centrix Software about workspace computing the desktop dilemma how does WorkSpaceiQ help? the new workspace how does WorkSpace Universal help?

10. What is workspace computing? about Centrix Software about workspace computing the desktop dilemma the new workspace Strategic IT organizations and partners are already accelerating the move... Ultimately, a blended solution will be the answer Consumer Web Cloud Services Cloud services will betterpositionbusinesses to deal direct with consumers online Consumer freedom is driving flexibility and improved access and userneeds into corporate IT IT is already embracingcloud to gain the flexibility and responsiveness expected by the business There were 800m corporate PCs globally in 2011 Early response from IT is to transform and virtualize desktops and applications Infrastructure Traditional PC Virtual

11. What are the challenges? about Centrix Software about workspace computing the desktop dilemma the new workspace Workspace computing The big refresh Personal Cloud

12. about Centrix Software about workspace computing the desktop dilemma the new workspace about Centrix Software about workspace computing the desktop dilemma how does WorkSpaceiQ help? the new workspace how does WorkSpace Universal help?

13. The desktop dilemma about Centrix Software about workspace computing the desktop dilemma the new workspace $3310 lowest desktop TCO per device per year $3.8m Windows 7 migration cost for 2500 user estate It’s expensive… compatible Source: Gartner Inc Source: Centrix Software 50% of installed applications are never used 90% of used applications are used < 10% of the time It’s complex…

14. How did we get here? about Centrix Software about workspace computing the desktop dilemma the new workspace Assess Deploy Operate inventory with only limited metering and compatibility information usage Real needs are only discovered manually late in this phase inefficiencies carried forward to here Existing PC project plans and management tools were architected in the traditional PC era and have limitations….

15. A new model is required about Centrix Software about workspace computing the desktop dilemma the new workspace Understand Transform Optimize usage users content applications operating systems devices analytics insight simplification savings planning choices agility Lower costs Increased efficiency Also... apps anywhere unified self service pay as you go regulatory compliance ...with purpose built tools for workspace computing

16. It all starts with understanding usage about Centrix Software about workspace computing the desktop dilemma the new workspace 90% of application usage from top 10 installed apps 5% Is already web 90% of apps are used 10% of the time - the ‘Tail’ 50% of installed applications are never used

17. Segmenting the delivery options about Centrix Software about workspace computing the desktop dilemma the new workspace Base build Stream Self serve? User install? Rationalize

18. What is stopping you understanding usage? about Centrix Software about workspace computing the desktop dilemma the new workspace • How do you match between .exe, packages and usage? • Is it easy to Understand usage by user and by frequency • By business Units and roles? • Compatibility? • Which apps go in the base build? • What are the App-V / ThinApp opportunities? • Identify web / cloud application usage • Identify offline / online application usage • Meter and monitor ongoing use • Including for BYOD usage? users content applications operating systems devices Matched usage is the key

19. How does WorkSpaceiQ help you? about Centrix Software about workspace computing the desktop dilemma the new workspace Understand Transform Optimize fast, automated analysis automated app matching compatibility by use base builds by use identify quick project wins user segmentation IOPs & storage optimization Optimal delivery options application rationalization infrastructure optimization continuous metering & monitoring

20. Compatibility by use about Centrix Software about workspace computing the desktop dilemma the new workspace Compatibility issues reduced by 95%

21. about Centrix Software about workspace computing the desktop dilemma the new workspace about Centrix Software about workspace computing the desktop dilemma how does WorkSpaceiQ help? the new workspace How does WorkSpace Universal help?

22. Segmented delivery lowers costs about Centrix Software about workspace computing the desktop dilemma the new workspace but increases complexity for the users...

23. So how do we simplify delivery for users? about Centrix Software about workspace computing the desktop dilemma the new workspace seamless mix of local, virtual, cloud apps single interface end-user access & self service portable personalized access from any device, anywhere control metering & monitoring maintain control & compliance

24. How does WorkSpace Universal help you? about Centrix Software about workspace computing the desktop dilemma the new workspace Understand Transform Optimize self service subscription & requests ID management visibility of usage seamless delivery apps & content portable any device, anywhere personalized control provisioning & access control policy managed

25. Seamless access about Centrix Software about workspace computing the desktop dilemma the new workspace

26. A complete workspace computing solution about Centrix Software about workspace computing the desktop dilemma the new workspace anywhere pay-as-you-go personal unified seamless collaborative internal & external self service aggregation device independent

27. Challenge • Needed to understand environment after separation of Cheshire Council • Migration from Windows XP • One person, one machine not sustainable Value • Opportunity for 15% cost reduction • IT efficiency based on usage patterns • Empirical data for on-going planning

28. Challenge • Needed to understand application usage for Windows 7 rollout • No visibility of number of applications within University • Wanted to provide more flexible desktop image Value • Informed decision-making • Reduced costs • Efficient planning of future infrastructure

29. Challenge • Under pressure to reduce costs across complex IT estate • No formal structure into software renewal and asset management • No holistic methodology to track software installation and usage Value • Identified £10m cost savings • Delivered licence management framework • Rationalized software estate

30. Centrix Software Workspace Computing January 2012