Section II Store Your Bricks

1. Section II Store Your Bricks Beauty Industry The beauty industry encompasses the sales of cosmetics, perfume, and products for skin and hair care. Beauty salons and spas are considered the service sector of the beauty industry. In addition, some economists include health clubs and cosmetic surgery in their definition of the market.

2. Section II Store Your Bricks According to the business analysis, the best-selling beauty products are products that clean and beautify the hair. Other leading products of the beauty industry are related to skin care and cosmetics. Skin care products include moisturizers and anti-aging cream.

3. Section II Store Your Bricks People are so willing to spend money on beautiful products and there are so many beautiful products on the market that almost make people dazzled, however，there is also an increasing number of fake products appearing. Counterfeit beauty products have become a big business, and it’s quite possible that you have purchased a “fake” without even knowing it.

4. Section II Store Your Bricks While counterfeiting used to be a problem exclusive to the luxury goods market （fine fragrances, high-end skin care, etc.）, it has now filtered into everyday personal care products like shampoo, makeup and even toothpaste! If you think that you could easily spot a fake, don’t be so sure. These counterfeiters do an excellent job of matching the original package，but the product inside the bottle might not be what you expect.

5. Section II Store Your Bricks In the United States, counterfeit beauty products are manufactured outside the States, mostly in the Asia Pacific region. These manufactures don’t follow US regulations for how products should be made. US companies have to follow the procedures to ensure the safety of the consumers of the product. When these regulations are not followed, products can end up not looking or smelling the same as the product you are used to.

6. Section II Store Your Bricks The US has lists of ingredients that are acceptable（and unacceptable）for personal care products. Additionally, ingredients and finished products often need to be safety tested before they can be sold to the consumers. Not all countries have these standards in place, which can result in the use of less appropriate（and safe）ingredients. Although the ingredient label on the package may look the same as the original one, there is no guarantee of what is actually inside.

7. Section II Store Your Bricks The best advice of avoiding counterfeit products is buying from a trusted retailer. Sold by dubious sellers, most of these counterfeit products live on online auction and trading websites. You have to make sure that you purchase from a reputable retailer and understand where the product is coming from. Also, if a product is priced significantly lower than the market value, it’s almost guaranteed to be counterfeit.

8. Section II Store Your Bricks Nowadays counterfeiting is a serious problem. It comprises the safety of the consumers and can tarnish the reputation of the actual brand. Remember that if something appears too good to be true then it probably is false.

9. Section II Store Your Bricks 美容产业 美容产业包含化妆品、香水以及护肤、护发产品的销售。美容院和水疗属于美容产业中的服务行业。此外，一些经济学家将养生俱乐部和整容手术也归为美容行业。

10. Section II Store Your Bricks 根据商业分析，最畅销的美容产品是洗发护发产品。其他美容产品主要涉及护肤和化妆。护肤产品包括保湿霜和抗衰老面霜。

11. Section II Store Your Bricks 人们很乐意花钱购买美容产品，市面上的产品令人眼花缭乱，但是，越来越多的伪劣产品出现在市场上。（生产） 假冒化妆品已经成为一个大产业，你很有可能已经买过假货却不知道。

12. Section II Store Your Bricks 假冒产品以前只是奢侈品（如高端香水、高端护肤品等） 才会面对的问题，但现在已经渗透到个人的日常护理用品，比如洗发水、化妆品，甚至是牙膏！如果你认为你可以很容易辨别假货，别太自信！这些假货生产商的生产技术先进，做出了跟真货一样的包装，但是瓶子里面的产品可能不是你所要的。

13. Section II Store Your Bricks 美国的假冒美容产品都是在美国以外地区生产的，主要在亚太地区。这些生产商并不遵守美国制定的产品生产规范。美国公司必须按照程序生产，保证使用该产品的消费者的安全。当生产商不遵守生产规范时，产品可能与你习惯使用的产品的外观或味道不同。

14. Section II Store Your Bricks 美国列出了个人护理用品可以使用的（和不可以使用的） 成分名单。此外，成分和成品在上市之前通常需要经过安全测试。不是所有的国家都出台这些安全标准，这就可能导致使用不合适或不安全的成分。虽然包装上的成分标签可能看起来跟真货一样，但里面真正是什么，却没有保证。

15. Section II Store Your Bricks 要避免买到假货，最好是在可信赖的销售商处购买。大部分的假货都是可疑的销售商通过线上拍卖和在交易网站出售。你需要确保从信誉好的零售商处购买，并且知道产品的来源。同时，如果产品标价大大地低于市场价值，那么几乎可以肯定这些产品是假货。

16. Section II Store Your Bricks 现在，假冒伪劣商品已经成为一个严重的问题，它危害消费者的人身安全，损害真品的名声。记住，如果一些东西看起来好得不像真的，那么它们很可能就是假的。

17. Section II Store Your Bricks Practice What You Learnt Task 1 Comprehension Check Choose the best answer according to the text.

18. Section II Store Your Bricks 1. Nowadays counterfeiters are likely to make fake products like _____. perfume Shampoo moisturizers all of the above Answer D

19. Section II Store Your Bricks 2. Why might you not spot a fake product? • Because they are made in the US. • Because they are of similar quality. • Because the packaging is the same as the original product. • Because you haven’t used them before. Answer C

20. Section II Store Your Bricks 3. Fake products are made outside of America because ________. the US has regulations the companies have to follow it is more expensive to make them in the US Asia is the main market for fake goods Americans don’t know how to make fake goods Answer A

21. Section II Store Your Bricks 4. You are not sure of what a fake product contains because ________. the packaging is blank it is written in a foreign language the label might also be fake there is no label Answer C

22. Section II Store Your Bricks 5. You are less likely to get counterfeit products at ______. online traders trusted stores local markets supermarkets Answer B

23. Section II Store Your Bricks Task 2 Vocabulary and Sentences （1）Match the words on the left with their meanings on the right.

24. Section II Store Your Bricks A. something that is very pleasant and enjoyable, but not necessary and not often had or done ① cosmetics B any substance, such as a face-cream or body-powder, that is intended to make the skin or hair more beautiful ② perfume C. the opinion that people have about what somebody or something is like, based on what has happened in the past ③ dubious ④ counterfeit D. to consist of (parts) ⑤luxury E. made to look exactly like something in order to trick people into thinking that they are getting the real thing ⑥ guarantee F. feeling doubt; undecided or uncertain ⑦comprise G. a formal declaration that something will be done ⑧reputation H. a liquid, often made from flowers, that you put on your skin to make yourself smell nice ⑨surgery I. any of the things that are formed into a mixture when making something, esp. in cooking ⑩ingredient J. the performing of medical operations, usu. including the cutting open of the skin

25. Section II Store Your Bricks （2）Complete the sentences with the words from above . Change the form if necessary. The tests actually are completely unrevealing in terms of the effects of ________ ingredients on humans. You are well advised to buy your car through a _________ dealer. The committee _________ men of widely different views. Passengers will be able to enjoy comfort equal to that of a ______ limousine（轿车） or private jet. click cosmetic reputable click click comprises luxury click

26. Section II Store Your Bricks The company said that some __________ leather goods do look a lot like the real thing. And if any of you are _______ about God, then stop and say, who should I trust? Can you _________ that this product will sell at least thirty thousand units by the end of the year? After buying the ________, we continued visiting the shopping centre, but did not buy anything more. After picking a recipe，you can alter it based on things like how many people will be served and what __________ are available. In his case a simple ________ operation is indicated. click counterfeit dubious click guarantee click perfume click ingredients click surgical click

27. Section II Store Your Bricks （3）Complete the following sentences by translating Chinese into English, using the word in bold. Change the form if necessary. 1. care e.g. The beauty industry encompasses sales of cosmetics, perfume, and products for skin and hair care. care n. looking after and giving attention to someone who needs it照顾 He did not ____________________________（获得足够的医疗照顾）throughout his detention and trial. click receive adequate medical care

28. Section II Store Your Bricks e.g. She hasn’t a care in the world. care n. worries, anxieties, or fears 烦恼 Lean back in a hot bath and ___________________________.（忘掉一天中所有的烦恼）. click forget all the cares of the day

29. Section II Store Your Bricks 2. appear e.g. However, there is also an increasing number of fake products appearing. appear v. come into view; become visible 出现 She hated to ___________________________.（出现在现场观众面前）. click appear before a live audience

30. Section II Store Your Bricks e.g. I could hardly wait for “Boys’ Life” to appear each month. appear v. （of a book or an article）be published or printed（指书或文章）发表或出版 This theme ____________________________.（在她的几部书中都有）. click appears in several of her books

31. Section II Store Your Bricks 3. spot e.g. If you think that you could easily spot a fake, don’t be so sure. spot v. catch sight of；recognize；discover 发现 Vicenzo ______________________.（没能发现这个错误）. click failed to spot the error

32. Section II Store Your Bricks e.g. They stayed at several of the island’s top tourist spots. spot n. a particular place or area 地点 This is _______________________.（我们最喜爱的度假地点）. click our favourite holiday spot

33. Section II Store Your Bricks Task 3 Translation (1)Translate the following English into Chinese. 1. Although modern make-up（化妆品） has been traditionally used mainly by women, an increasing number of men are gradually using cosmetics to enhance or cover their own facial features. 虽然现代化妆品传统上主要是女性使用，但是越来越多的男性渐渐开始使用化妆品来改善或遮盖面部瑕疵。 ________________________________________________________________

34. Section II Store Your Bricks 2. The manufacture of cosmetics is currently dominated by a small number of multinational corporations（跨国公司） that originated in（起源于）the early 20th century. 化妆品目前主要是由少数起源于２０世纪初的跨国公司生产的。 ____________________________________________________________________

35. Section II Store Your Bricks 3. In the European Union, the circulation（流通）of cosmetic products and their safety has been a subject of legislation（立法）since 1976. 在欧盟，自1976年起美容产品的流通和安全性一直都是立法的主题。 ____________________________________________________________________

36. Section II Store Your Bricks 4. A beauty adviser（美容顾问）provides product advice based on the client’s skin care and makeup requirements（需求）. 美容顾问根据客户对护肤和化妆品的需求提供产品建议。 ____________________________________________________________________

37. Section II Store Your Bricks 5. These counterfeit producers are hoping to take advantage of well-known cosmetic companies’ brand recognition（品牌认知）to make a quick profit at the expense of（以……为代价）consumer safety. 这些假冒伪劣生产商希望利用知名化妆品企业的品牌认知度迅速获利，这是以消费者的安全为代价的。 _________________________________________________________________

38. Section II Store Your Bricks (2)Translate the following Chinese into English. 1.他的个性可能跟他的童年生活有关。（be related to） His personality may be related to his childhood. Click _______________________________________________________________ 2.制造数以千计的假银行信用卡就是他的主意。（manufacture, fake） It had been his idea to manufacture thousands of fake bank credit card. Click ____________________________________________________________________

39. Section II Store Your Bricks 3.丹麦词汇是什么时候开始渗透到英语中的？（filter into） When did Danish words start to filter into the English language? Click ____________________________________________________________________ 4.如果你不知道自己想要什么，到头来你可能会得到自己不想要的东西。（end up） If you don’t know what you want, you might end up getting something you don’t want. Click ____________________________________________________________________ 5.金银花是草药中的一种常用成分。（honeysuckle, ingredient, herbal） Honeysuckle is often an ingredient of some herbal medicine. Click ____________________________________________________________________

40. Section II Store Your Bricks Task 4 Reading Aloud Read Paragraph 6 aloud until you have learned it by heart. Then try to complete the passage from memory. With so many beautiful products on the market that people are so willing to spend money on, they almost make people _______. And there is also an _________ number of fake products appearing. It’s quite possible that you have __________ a “fake” without even knowing it since counterfeit beauty products have become a big business. dazzled click click increasing purchased click

41. Section II Store Your Bricks ___________ is no longer a problem ________ to the luxury goods market; it has now _______ into everyday personal care products like shampoo, ________ and even toothpaste! Don’t be so sure that you could easily _____ a fake because these counterfeiters do an ________ job of matching the original package，however the product inside the bottle might not be what you _______. click Counterfeiting click exclusive click filtered click makeup click spot click excellent click expect