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MKT 438 Nerd eaching effectively/mkt438nerddotcom

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MKT 438 Nerd eaching effectively/mkt438nerddotcom

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  1. MKT 438 Nerd eaching effectively/mkt438nerddotcom FOR MORE CLASSES VISIT www.mkt438nerd.com

  2. MKT 438 Entire Course • MKT 438 Week 1 Individual Assignment Defining Public Relation Paper

  3. MKT 438 Entire Course And Final Guide • MKT 438 Entire Course And Final Guide

  4. MKT 438 Final Exam Guide • Complete the Final Examination.

  5. MKT 438 Week 1 DQ 1 • Should a company be concerned with public opinion? Why or why not?

  6. MKT 438 Week 1 DQ 2 • Which PR communication tool do you feel is the most effective? Why?

  7. MKT 438 Week 1 DQ 3 • What role does PR play in your organization? Explain your answer.

  8. MKT 438 Week 1 Individual Assignment Defining Public Relation Paper • Resources: University Library, Internet

  9. MKT 438 Week 2 DQ 1 • What are some positive and negative aspects of publicity?

  10. MKT 438 Week 2 DQ 2 • At what stage of the PR campaign should evaluation occur? Explain your answer. What are three types of evaluation techniques used in PR? What are examples of each?

  11. MKT 438 Week 2 DQ 3 • How would PR research impact a PR team? Give an example.

  12. MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper • Resources: University Library, Internet, and the Virtual

  13. MKT 438 Week 3 DQ 1 • What PR tools are critical in building long-term relationships an organization's publics? What are the advantages and disadvantages of these tools?

  14. MKT 438 Week 3 DQ 2 • What is your organization's relationship with the local, regional, national, and global media? How does it impact your organization's PR coverage?

  15. MKT 438 Week 3 DQ 3 • How critical is the internal communications process in PR? Explain.

  16. MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper • Resources: University Library, Internet

  17. MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper • Resources: University Library, Internet

  18. MKT 438 Week 4 DQ 1 • Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning?

  19. MKT 438 Week 4 DQ 2 • What potential effects can a crisis have on an organization? Explain your answer.

  20. MKT 438 Week 4 DQ 3 • Read the case on the Exxon Valdex. What do you see as the top PR problems from this case and what would you do differently if you were in the PR department?

  21. MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis • Resource: The Practice of Public Relations

  22. MKT 438 Week 4 Team Assignment Public Relation Campaign Progress Report Presentation • Resources: University Library, Internet

  23. MKT 438 Week 5 DQ 1 • How has technology impacted the dissemination of information to global publics?

  24. MKT 438 Week 5 DQ 2 • How can the power of PR influence and change your point of view? Is this ethical?

  25. MKT 438 Week 5 DQ 3 • How has globalization, technology, and diversity affected PR in the past five years?

  26. MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary • Resources: the simulation Managing a Crisis Using PR located on

  27. MKT 438 Week 5 Team Assignment Final Paper and Presentation (PR Campaign Kudler Foods) • Resources: University Library, Internet

  28. MKT 438 Nerd eaching effectively/mkt438nerddotcom FOR MORE CLASSES VISIT www.mkt438nerd.com

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