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MKT 438 Course Material - uopmkt438dotcom

MKT 438 is an online course which makes the students to score more marks in the academic year....!!!

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MKT 438 Course Material - uopmkt438dotcom

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  1. MKT 438 Course Material - uopmkt438dotcom

  2. MKT 438 Course Material • MKT 438 Week 1 Individual Assignment Defining Public Relation Paper • MKT 438 Week 1 DQ 1 • MKT 438 Week 1 DQ 2 • MKT 438 Week 1 DQ 3 • MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper • MKT 438 Week 2 DQ 1 • MKT 438 Week 2 DQ 2 • MKT 438 Week 2 DQ 3 • MKT 438 Entire Course And Final Guide MKT 438 Entire Course MKT 438 Entire Course And Final Guide

  3. MKT 438 Course Material • The objective of public relations is to sell: • 2. The R-A-C-E approach to defining public relations includes the following components: • 3. The job of public relations professional is very much that of an “interpreter,” where he interprets • Should a company be concerned with public opinion? Why or why not? MKT 438 Final Exam Guide MKT 438 Week 1 DQ 1

  4. MKT 438 Course Material • Which PR communication tool do you feel is the most effective? Why? • What role does PR play in your organization? Explain your answer. MKT 438 Week 1 DQ 2 MKT 438 Week 1 DQ 3

  5. MKT 438 Course Material • Explain your personal definition of PR and definitions from three different sources, such as the Public Relations Society of America, textbooks, and so forth. • Compare and contrast these definitions in your paper. • What are some positive and negative aspects of publicity? MKT 438 Week 1 Individual Assignment Defining Public Relation Paper MKT 438 Week 2 DQ 1

  6. MKT 438 Course Material • At what stage of the PR campaign should evaluation occur? Explain your answer. What are three types of evaluation techniques used in PR? What are examples of each? • How would PR research impact a PR team? Give an example. MKT 438 Week 2 DQ 2 MKT 438 Week 2 DQ 3

  7. MKT 438 Course Material • Select a PR scenario from the following list: • An organization is planning to introduce a new product or service in another country. • An organization wants to position itself as a leader in embracing diversity in the workplace. • An organization is experiencing security issues associated with operating on the Internet. • What PR tools are critical in building long-term relationships an organization's publics? What are the advantages and disadvantages of these tools? MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper MKT 438 Week 3 DQ 1

  8. MKT 438 Course Material • What is your organization's relationship with the local, regional, national, and global media? How does it impact your organization's PR coverage? • How critical is the internal communications process in PR? Explain. MKT 438 Week 3 DQ 2 MKT 438 Week 3 DQ 3

  9. MKT 438 Course Material • Resources: University Library, Internet • Select an organization with which you are familiar, and identify an • issue within that organization that would have both organizational • and societal implications. • Write a 1,050- to 1,400-word paper • Resources: University Library, Internet • Write a 1,250- to 2,000-word paper in which you recommend • strategies to build media relations and generate publicity for the • organization selected in Learning Team Meeting One. Address the • following in your Strategy Paper: MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper

  10. MKT 438 Course Material • Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning? • What potential effects can a crisis have on an organization? Explain your answer. MKT 438 Week 4 DQ 1 MKT 438 Week 4 DQ 2

  11. MKT 438 Course Material • Read the case on the Exxon Valdex. What do you see as the top PR problems from this case and what would you do differently if you were in the PR department? • The Tylenol Murders, Ch. 2 • • Exxon Corporation’s Bad Good Friday, Ch. 5 • • The Katrina Kalamity, Ch. 13 • • Wendy’s Fingers a Hoaxer, Ch. 19 MKT 438 Week 4 DQ 3 MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis

  12. MKT 438 Course Material • Resources: University Library, Internet • Prepare a 5- to 7-minute oral Progress Report Presentation • accompanied by 8 to 10 Microsoft® PowerPoint® slides illustrating • the work completed on your PR Campaign up to this point. • How has technology impacted the dissemination of information to global publics? MKT 438 Week 4 Team Assignment Public Relation Campaign Progress Report Presentation MKT 438 Week 5 DQ 1

  13. MKT 438 Course Material • How can the power of PR influence and change your point of view? Is this ethical? • How has globalization, technology, and diversity affected PR in the past five years? MKT 438 Week 5 DQ 2 MKT 438 Week 5 DQ 3

  14. MKT 438 Course Material • Resources: the simulation Managing a Crisis Using PR located on • the student website. • Complete the simulation. • Write a 600- to 900-word summary answering the following • questions: • • An executive summary • • An analysis of the relationship between the PR Campaign and • marketing within the integrated marketing communications • program of the organization MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary MKT 438 Week 5 Team Assignment Final Paper and Presentation (PR Campaign Kudler Foods)

  15. The more you learn, more you can score marks….. So visit us…!!!

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