1 / 21

SEO: Making it easier for your customers to find you

SEO: Making it easier for your customers to find you. David Quaid Dara Ward Primary Position. PrimaryPosition.com Search Intelligence. Paradox Distrusted Blackhat , Black Magic, Black Box and snake oil!. What is SEO?. My Site. Stop Sending the wrong signals!. Assumes visitors arrive

noble-parker
Download Presentation

SEO: Making it easier for your customers to find you

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SEO: Making it easier for your customers to find you David Quaid Dara Ward Primary Position PrimaryPosition.com Search Intelligence

  2. Paradox Distrusted Blackhat, Black Magic, Black Box and snake oil! What is SEO?

  3. My Site

  4. Stop Sending the wrong signals!

  5. Assumes visitors arrive Focuses on design: aesthetics, branding and standing out Web 1.0

  6. Reality

  7. Mirror your business intelligence online Content demonstrates your capability and suitability You cannot have too much content – no-one will be overwhelmed SEO 101: New rules

  8. Divide and Conquer

  9. Information to make informed decisions Best value possible Buy the best product at the best price Buy the right product at the best price Buy the best expertise at any price Find the best provider Relevant Content at all times users want

  10. Users have a problem – they search for the problem, not the solution! Getting into the mind of search users

  11. Describe the client Describe the problem Describe the solution Sell the process Case studies

  12. Describe the problem Discuss the solution Show the potential uses Describe the clients Products and services

  13. Unique • Different media • Site(s) • Blog • twitter Content 101

  14. If you have more than one location, mirror this on your site A customer in Limerick may not be interested in your location in Waterford More likely to be interested in knowing who is in the Limerick office Contact information

  15. We’ve come such a long way in such a short time Terminology

  16. Brochure sites Domain = Company name = 1 News & Events E-mail us Home, About us, Services, Contact Us Its all changing: 1996 - now

  17. A/B Differentials Web 2.0 / 3.0 Multiple domain strategies Corporate Blog E-Mail, call, twitter, blog, LinkedIn us Home, Service 1, Service 2, Site B, Site C, Contact Centre, Product Micro-site, Sub-domains What are we saying now

  18. It looks lovely but how will we get there? No man is an island – so why is his website? Get yourself connected

  19. Suppliers Clients Partners Business Associates and Friends Connect to others...

  20. LinkedIn Twitter IGO People Blogs Network

  21. http://www. Your Website Your Blog

More Related