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University Partnerships for OGX. The why of university partnership. To improve campus awareness & credibility To understand better university policies and how we can comply with them To cut generic EP recruitment and leverage the real demand To shorten the OGX raising & matching process
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The why of university partnership • To improve campus awareness & credibility • To understand better university policies and how we can comply with them • To cut generic EP recruitment and leverage the real demand • To shorten the OGX raising & matching process • To improve NPS and become customer-centric • To build sustainable growth & upscale exchange numbers • To set a foundation for ICX, TM & Finance partnership • To establish a communication channel between universities and AIESEC’s national office
Steps to begin a partnership Understand current US Global Citizen sub-issues & Global Talent sub-products Analyze warm networks and established relationships on campus, and research untapped prospect departments Narrow down the list of contacts you hope to meet with Comprehensive research on the target departments’ student body, academic majors and potential incentives for partnership with your LC Think audaciously with EB to create a list of proposal ideas (your conversation can be OGX focused but should never be limited to OGX) Go to the meeting with clear proposals
Suggested list of contacts • School international internship department • Study abroad office • School/department Career center • School/department’s career advisors • Departments: • Global Citizen/Global Talent Teaching – International Studies, Politics, Linguistics, Foreign Languages, Education, Public Affairs. • Global Talent Business & IT – Business School, communication/journalism, Foreign Languages, CSE
Ideas to offer to university • Fulfillment of University’s Substitute Internship/Rural Area Volunteering program in university (usually pre-requisite before your graduation) • Offer students a chance to gain language proficiency and practical experience in countries where the university has high interest • School credits for AIESEC Internships in relevant fields • -Non student-sales ideas are • International Development Program of The university (potentially hire an AIESEC intern to assist program development) • Department branding opportunities (eg. MBA/MPA program) at local, regional or national conferences • A collaboration to create a workshop and leadership certification for students on campus
Meeting etiquette with school • Go with someone else (LCP, VPICX, VP TM etc). They can help you in multi-dimensional partnership conversation • Do your homework and bring packaged deal • Know your LC’s statistics in past university partnerships, EP’s backgrounds as well as profiles of your LC members • Bring proof of credibility (endorsement letter, insurance coverage, visa support & housing, other school partnerships) • Less is more: narrow down 3-5 countries, sample TNs, related visa & housing and the number of spots available for each TN • Know your “enemy”: find what AIESEC can offer but our competitors cannot • Know how you compliment each other in developing a well-rounded student (especially with study abroad program)
Examples of campus groups • Work Abroad Office • Set up a meeting • Tell them about the AIESEC program, see if: • The TN can count for credits with the university • There are grants available for students who go on TNs (ex. Grant for covering airfare) • They would want to do a joint OPS • They can refer students who can’t find an internship to AIESEC • Leave flyers about AIESEC in the Work Abroad office for students to pick up • Ask to have a presence at Word Abroad Fairs, Work Abroad Info Sessions and other WA events such as kickoff seminars at the beginning of the school year
Examples of campus groups Study Abroad Office • Set up a meeting • Tell them about the AIESEC program, see if: • Students can do a study abroad semester then remain in that country to do a TN • Students can go on a TN then remain in that country and do a study abroad • They would want to do a joint OPS or advertise combined SA & TN at Induction • They can refer students who can’t find a study abroad program to AIESEC • Leave flyers about AIESEC in the office for students to pick up • Ask to have a presence at Study Abroad Fairs, Study Abroad Info Sessions, Other SA events such as kickoff seminars at the beginning of the school year
Examples of campus groups Colleges & Schools within the University • Especially if you’re doing targeted recruitment, try to get the support of advisors and faculty members of different colleges and schools within your university • Set up a meeting with them to talk about AIESEC and the opportunities available for their students. Mention specific opportunities that align with that faculty or department • Be sure to align yourself with their goals for their students and explain why you’re meeting with them - do research! • Ask them to send your promotions and events out to their student lists • Ask if you can do classroom presentations • Work to see if they can sponsor their students to do TNs • Make sure to leave AIESEC flyers with them so that they can give them to their students
Examples of campus groups Student Organizations • Research student organizations that align themselves with the goals of AIESEC • Ask to speak at one of their meetings about AIESEC • Be sure to align what you’re talking about with the goals, values, and mission of the organization • Explain the opportunities that AIESEC has for those students • Pass out flyers and a sign-up sheet, and stay late in case some students have questions
Marketing ideas Campus Radio & Newspaper • Research to see if it would cost money to advertise specific TNs (as examples) and events (info sessions, global villages) in your campus newsletter and radio • If it does cost money, talk to your EB about the possibility of advertising there • Radio shows are a great channel to communicate the why of AIESEC and showcase the impact of exchange through story telling. Get in touch with your campus radio to see if there are any shows that are relevant, which could feature AIESEC. Same with campus TV. • Some faculties will have their own specific newspaper, website, or blog. Share testimonials and the why of AIESEC to those audiences too.
Marketing Ideas TN Newsletters • Create a newsletter to be sent out to students around campus advertising events, info sessions, global villages, and specific TNs with application instructions and deadlines • Have the advisors that you meet with send them out to their students or put them in their newsletters • Make sure you put your contact information in the newsletter and any other relevant contact information.
Marketing ideas Chalking, Flyering, and Tabling • Be everywhere all the time - it doesn’t have to be much, just enough for students to notice • Advertise more when you have an event or recruitment drive coming up • BCPs: • Chalk at the center of campus • Target your flyering in areas with high traffic • Use sticky notes as flyers - that way, you can use a lot for a low cost • Make sure they are brand aligned and that you always include your LC’s website • Even out the work load so that your members don’t burn out • Try to involve the rest of the LC in helping
Marketing ideas Career, Study Abroad, Work Abroad Fairs • Try to have a presence at all of these • You’ll be competing with other organizations and companies, so make sure your materials look professional and brand aligned • Good materials to have: • Past EPs’ testimonials • Example or target TNs • Sign-up sheet or laptop where students sign up • Flyers or brochures
Marketing Ideas TN Fairs • This is basically a career fair but for AIESEC TNs instead of companies individually promoting their jobs • Get a good location • Have them last as long as normal career fairs so students can stop in between classes • Advertise! Emails, flyers, tabling, chalking, classroom talks • If you’re doing target recruitment, really promote your target TNs here • Make sure you have students sign up, and pass out flyers • Tell students about the info session and deadline to apply
Potential Risks Ineffective partnership # raised EPs vs. # TNs available/offered Result: More detractors, bad brand Solution: Expectation Setting The right pricing/payment method Poor co-delivery between your LC and the TN LC JD not delivered in reality Result: More detractors, bad brand Solution: Good expectation setting and constant communication with TN LC
Things NOT to do • Spamming departments with promotion emails (instead pick your focus and create personal conversations) • Promoting destinations on your university’s warning travel list • (You need to respect that because you can be in big trouble and your LC can be closed because of the safety risk) • Slow follow up/No response through emails • Stopping communication after leadership change • Sugar coating the quality/supply of our programs (try to under promise & over deliver) • Lack of follow-ups with EPs with bad experience (they can be detractors of our program on campus)
Solution: focus on country partners • Global Talent • Teaching (4 to 12 months): • Colombia, China, Brasil, Peru. • Marketing (6 to 12 months): • India, Germany, China, Mexico • IT (6 to 12 months): • India, Germany, Brasil
Action steps • Select the specific program and proposal that you want to sell to your university • Book a meeting with the department that you want to talk with • Share your good case practice on Podio
What’s Available to Help Me? Global Talent Information Booklets, Flyers, Cover Photos, Icons, Banding Guidelines, testimonials, and more! Find it all in our oGIP Education Resource HUB published by AIESEC United States.
