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The MOOD of America: Optimism, Outlook, and Direction

This survey conducted by Lincoln Financial Group reveals that despite economic turmoil, Americans remain optimistic and in control of their lives. Financial control and freedom are seen as more important than wealth, and feeling in control contributes to a positive outlook and lower stress levels. The survey also uncovers key behaviors associated with feeling in control, such as prioritizing family time, being engaged in the community, and taking steps to enhance financial security.

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The MOOD of America: Optimism, Outlook, and Direction

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  1. The MOOD of America:Measuring Optimism, Outlook and DirectionPresented by Lincoln Financial Group

  2. Executive Summary • Despite the current economic turmoil, Americans remain optimistic • Two-thirds of Americans are in control of their lives • Being in control contributes to a positive outlook and lower stress • Americans feel more control over their personal lives and health than their financial futures • Financial freedom and control are more important than wealth

  3. Executive Summary • The MOOD of America survey identified some key behaviors associated with feeling in control:

  4. The MOOD of America survey found that Americans are optimistic, resilient and in control

  5. Americans are Optimistic about Their Futures • Somewhat • Very Womenare especially positive: 76% of women are optimistic, compared with 67% of men.

  6. Americans Believe They Can Always Solve Their Problems • Strongly agree • Somewhat agree

  7. Financial Control and Freedom are Much More Important than Wealth % Very Important Being in control of your financial situation Having enough money to do what you want to do Being wealthy

  8. However, Americans Feel More in Control Over Life/Health than Over Financial Security % Very much in control

  9. Feeling in control of one’s life has a positive impact on future outlook and stress levels

  10. 2 out of 3 Americans are in Control of Their Lives Personal Life 66% IN CONTROL* Health Finances * These are individuals who feel very much or somewhat in control of their life in general, personal/family life, health and financial futures.

  11. Being in Control Contributes to a Positive Outlook Very optimistic Somewhat optimistic

  12. Americans in Control are also More Optimistic about Their Financial Futures Very optimistic Somewhat optimistic

  13. Americans in Control Report Lower Levels of Stress % A lot of stress

  14. The survey uncovered some key behaviors that are associated with feeling in control

  15. Cultivating Personal Relationships Regularly spend time with family (+7%) (+9%) Currently in love Regularly make time for friends (+9%) Use Facebook to stay in touch (+10%)

  16. Prioritizing Family Time (+9%) Regularly have family dinners at home Have children living at home (+7%) Regularly help kids with homework (+8%)

  17. Being Engaged in the Community Volunteer or donate to charity (+11%) Will ‘definitely’ vote in next election (+7%) Actively support a political candidate or issue (+7%)

  18. Making “Me-Time” Take time out of your day to be alone and think (+7%) Spend time on a hobby (+9%) Have enough time to do the things you want to do (+19%)

  19. Taking Care of Yourself Physically (+6%) Exercise (+12%) Take long walks Regularly go for a dental checkup (+17%)

  20. Taking Concrete Steps to Enhance Your Financial Security Regularly stay within budget (+6%) Regularly put money away for retirement (+28%) “I save some money from every paycheck, even if it isn't a lot” (+19%) % Agree Completely

  21. Owning Financial Products Have life insurance (+16%) Own a retirement account such as 401(k) or IRA (+12%) Own financial products other than a retirement, checking or savings account (+13%)

  22. Demographically, those in control are strikingly similar to those not in control

  23. Demographic Profile

  24. Demographic Profile

  25. Financial Profile

  26. Methodology The MOOD (Measuring Optimism, Outlook and Direction) of America survey results are based on telephone interviews conducted by Whitman Insight Strategies on behalf of Lincoln Financial Group. Interviews were conducted on November 4-8, 2011, among 803 adults 18 years of age and older across the United States. The margin of error for total sample is ±3.5% at the 95% confidence interval, and is somewhat higher for subgroups. Respondents were contacted by phone via a live operator; their telephone numbers were selected using random-digit-dial methods. The sample was weighted by age, Hispanic ethnicity, race. Demographic weighting targets are based on the 2010 U.S. Census figures for adults 18 years of age and older.

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