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Chapter : 02 The Entrepreneurial And Intrapreneurial Mind

Chapter : 02 The Entrepreneurial And Intrapreneurial Mind. THE ENTREPRENEURIAL PROCESS. The Entrepreneurial Process involves finding, evaluating, and developing an opportunity by overcoming the strong forces that resist the creation of something new.

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Chapter : 02 The Entrepreneurial And Intrapreneurial Mind

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  1. Chapter : 02The Entrepreneurial And Intrapreneurial Mind www.AssignmentPoint.com

  2. THE ENTREPRENEURIAL PROCESS The Entrepreneurial Process involves finding, evaluating, and developing an opportunity by overcoming the strong forces that resist the creation of something new. www.AssignmentPoint.com

  3. Phases of Entrepreneurial Process www.AssignmentPoint.com

  4. The Entrepreneurial Process has 4 distinct phases 1. Identification and evaluation of the opportunity 2. Development of the business plan 3. Determination of the required resources 4. Management of the resulting enterprise www.AssignmentPoint.com

  5. Identify And Evaluate The Opportunity www.AssignmentPoint.com

  6. Opportunity Analysis: Assessing the Opportunity • What market need does it fill? • What personal observations have you made? • What are the underlying social conditions? • Examine the market research data. • Assess competition. Any patents? • Where is the money to be made? www.AssignmentPoint.com

  7. Opportunity Identification www.AssignmentPoint.com

  8. Window for Opportunity www.AssignmentPoint.com

  9. 2. Develop a business plan www.AssignmentPoint.com

  10. 3. Determine The Resources Required www.AssignmentPoint.com

  11. 4. Management Of The Resulting Enterprise www.AssignmentPoint.com

  12. Management versus entrepreneurial decision making www.AssignmentPoint.com

  13. Difference Can Be Viewed By Five Key Business Dimensions • Strategic Orientation • Commitment to Opportunity • Commitment of Resources • Control of Resources • Management Structure www.AssignmentPoint.com

  14. Causes of Interest in Intrapreneurship www.AssignmentPoint.com

  15. Corporate versus Intrapreneurial Culture www.AssignmentPoint.com

  16. Corporate vs. IntrapreneurialOrganizational Culture develop visions, goals and plans. suggest, try and experiment. flat organizational structure with networking and teamwork. • climate & reward system favors conservative decision making. • follow instructions, don’t take initiative. • hierarchical lines of authority. www.AssignmentPoint.com

  17. Corporate Culture www.AssignmentPoint.com

  18. Intrapreneurial Culture www.AssignmentPoint.com

  19. “Intrapreneurship” is entrepreneurship within an existing business structure. The process begins by establishing an an intrapreneurial culture. This refers to instilling the entrepreneurial spirit in an existing organization in order to innovate and grow. www.AssignmentPoint.com

  20. INTRAPRENEURIAL LEADERSHIP CHARACTERISTICS www.AssignmentPoint.com

  21. Characteristics of an Intrapreneur • Often operates on the frontiers of technology so understands multiple aspects of the environment. • Has a vision. • Possesses flexibility, problem solving skills and uses a multi-disciplinary approach. • Encourages open discussion and teamwork. • Builds a coalition of supporters. www.AssignmentPoint.com

  22. ESTABLISHING INTRAPRENEURSHIP IN THE ORGANIAZATION www.AssignmentPoint.com

  23. To establish intrapreneurship in an organization: • Secure commitment by top, upper and middle management. • Identify ideas and general interest areas. • Use technology for greater flexibility. • Use a group of interested managers. • Get close to the customers. www.AssignmentPoint.com

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