1 / 12

LIS 549 U/TU: Intro to Content Management Fall 2003 * Bob Boiko * MSIM Associate Chair

LIS 549 U/TU: Intro to Content Management Fall 2003 * Bob Boiko * MSIM Associate Chair. CM And the Org. How do orgs come to CM?. A global retailer A Fortune 50 technology company A non profit portal A leading software manufacturer A public agency. A Global Retailer.

nolcha
Download Presentation

LIS 549 U/TU: Intro to Content Management Fall 2003 * Bob Boiko * MSIM Associate Chair

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. LIS 549 U/TU: Intro to Content ManagementFall 2003 * Bob Boiko * MSIM Associate Chair CM And the Org

  2. How do orgs come to CM? • A global retailer • A Fortune 50 technology company • A non profit portal • A leading software manufacturer • A public agency LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

  3. A Global Retailer • Lots of existing systems to integrate • A major merger to accommodate • Support for Corp and the stores • Management confusion (document, content, asset) • Need to prove ROI to get $ Transcend the Catalog LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

  4. A Fortune 50 Technology Company • Enormous diversity of authors • No enterprise-wide organization • Lots of existing implementations • Ownership confusion (IT, Corp, Biz units) • Need to distribute contribution and publishing Coalesce the Enterprise LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

  5. A Non Profit Portal • Need to leverage capitol now against running expenses later • Need to build comprehensive but extensible metadata model • Have to convert and tag lots of initial content • Have to envision, build and support true community Seed a Community LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

  6. A Leading Software Manufacturer • Lots of smart people with their own home grown systems • Lots of outputs and needs for sharing • Need to create an enterprise representation of content types and their structure • Need to begin to drive not follow content creation Rationalize Content Creation LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

  7. A Public Agency • Funding by levy • Just entering the digital age • Competing siloed data initiatives • Want an “Information Commons” • Religious techies Create an Info Commons LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

  8. What’s a CM strategy like? • Business • Content • Technology • Process LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

  9. Base it on real business need Know where you are at and where you are going Business LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

  10. Know your pain Organize and standardize content Content LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

  11. Move Content Standardize Input and Output Technology LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

  12. Plan before you build before you plan again Take an enterprise perspective Process LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

More Related