A journey of entrepreneurship

1. A journey of entrepreneurship VILV/Leuven Inc Forum November 20th , 2007 Danny Lein Founder & Managing Director e-Zone danny.lein@e-zone.net « All our dreams come true, if we have the courage to pursue them » - Walt Disney

2. Starting thought Who can be an entrepreneur? Anyone who wants to experience the deep, dark canyons of uncertainty and ambiguity, and who wants to walk th breathtaking highlands of success. But I caution, do not plan to walk the latter until you have experienced the former. G. Perotti sr. Source: Venturebay brochure, 2000

3. A journey of entrepreneurship ... • 1987 – 1992: KU Leuven (ir. Elektrotechniek) • 1992 – 1995: Procter & Gamble (Management Systems) • 1995 – 1996: INSEAD MBA • 1996 – 1999: McKinsey & Company (Management Consulting) • 1999 – 2003: Venturebay • 2003 - ...: e-Zone / Register.be / MobileWeb.be

4. E-ZONE has gone over the past years through a period of exciting growth propulsed by a number of entrepreneurial growth initiatives 1999 2000 2001 2002 2003 2004 2005 2006

5. Internet Offering Standard products Do-it-yourself Customized solutions Corporate Program E-ZONE: Current brand portfolio and market approach Mobile Target customers Retail Soho Small companies Medium sized entreprises Large corporations

6. E-ZONE: Some reference customers and partners

7. Adapted legal structure E-ZONE Group E-ZONE NV • General Management • Shared Services (IT, F&A, HR, Comm) Register NV E-ZONE SAS MobileWeb NV MECE NV • Business Unit Internet • Offer: Domain, Email, Hosting • Brands: Register.be, E-ZONE.fr, Telito.com, Register.eu • Activities: marketing, sales, customer service, product development • Business Unit Mobile Solutions • Offer: connectivity, marketing, payment, mobile internet • Brands: MobileWeb.be, MobileWeb.fr • Activities: marketing, sales, customer service, product development • Business Unit Mobile Communities • Offer: chat, game, content • Brands: Play, TH, 3445 • Activities: marketing, sales, customer service, product development

8. E-ZONE: where we are today • E-Zone NV has a strong and constantly growing client and user base: • SME/SOHO/Retail: 25.000 customers • Corporate: Randstad, VDAB, Fortis, UCB, BridgeStone, Atlas Copco, Scarlet, IKEA, Deutsche Bank, … • Registered users: 250.000 • Staff: • 23 FTE • 4 job openings (check our site!) • Shareholders: Danny Lein (37,5%), Paul Janssens (37,5%) and Mitiska Netfund Europe (Proxis/Club, MrBookmaker,…) (25%)

9. Organizational growth barriers need to be addressed • Key challenges resulting from growing our company • Offering attractive growth & development paths for all employees • Improving reporting and controllingsystems • Clarifying & implementing internal processes with increasing company size • Coaching & training of people on day-to-day basis • Recruiting new colleagues • Keeping an attractive and stimulating work environment • Freeing up sufficient senior time for growth initiatives

10. Rules for revolutionairies • Create like a God • Think Different • Don’t worry, be crappy • Churn, baby, churn • Break down the barriers • Make evangelists, not sales • Avoid death magnets • Eat like a bird, poop like an elephant • Think digital, act analog • Don’t ask people to do something you wouldn’t • Focus on customers, not on schmexperts • Command like a King • Work like a Slave « Life for a revolutionary is all about kicking but: ‘You have an interesting product, but,…’ ‘I can see where there needs to be a better way, but …’ » * Rules for Revolutionaries, Guy Kawasaki, Harper Business Press, 1999, ISBN 0-88730-996-8

11. Closing thought: what is E-ZONE about? Great entrepreneurship: an ability, first, to recognize fundamental changes in the world that present new opportunities; second, to form business strategies that take advantage of those changes; and third, to devise the new kinds of organizations needed to execute those strategies. It's a gift for turning vision into action. Source: Venturebay brochure, 2000