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10 Tips for Creating COMPELLING Content. 1. Use an in-demand topic Try using Google Trends to find out what’s popular . 2. Do your research You need to know what you’re talking about BEFORE you start creating. Know who you are talking to
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10 Tips for Creating COMPELLINGContent 1. Use an in-demand topic Try using Google Trends to find out what’s popular. 2. Do your research You need to know what you’re talking about BEFORE you start creating • Know who you are • talking to • Who is your target market? What do they like? What is the best way to reach them? • Tell a story • Try to construct a beginning, a middle and an end in whatever format you produce. 3. 4. 5. • Be credible… source, Source, SOURCE! 6. • Be unique • Even if you’re regurgitating readily available information, present it in a way that puts you above the rest. 7. Keep it dynamic Be as visual as possible to keep viewers engaged. 8. • Be personable • Keep your communication style • as human as possible. • Check… • and • double check! • Watch out for the • grammar nazis… • Edit your work! 10. 9. • Stimulate! • Intriguing + • Interesting • = • Memorable + • Longevity Brought to you by: