Marketing Exam

1. Marketing Exam Promotion – Chapter 17

2. 1. Some companies build good will by advocating for community issues. • True • False

3. 2. The format of a company’s news release can change with every announcement released. • True • False

4. 3. Some supermarkets offer regular customers store checks tied to the amount of groceries they purchase per quarter. This offer is an example of loyalty marketing programs. • True • False

5. 4. Businesses spend more money promoting to consumers than to other businesses. • True • False

6. 5. An advantage of publicity is that it costs less than other forms of promotion. • True • False

7. 6. What type of consumer promotion is an art contest run by a cereal company that is offering a trip to Disneyland for the winner? • Premiums • Licensing • Product samples • incentives

8. 7. What is a special price discount that is given as an incentive to wholesalers and retailers? • Slotting allowance • Product incentive • Promotional allowance • Rebate

9. 8. The business often has the least control over which type of promotion? • Publicity • Advertising • Personal selling • Sales promotion

10. 9. Outward Bound is selling a backpack together with a pair of hiking boots at one-third off their regular combined price. What type of promotion is this? • Incentives • Product sample • Deal • Sponsorship

11. 10. The Green Place is a gift store selling items that are compatible with ecological issues. Chris coordinates all of the marketing activities of The Green Place so that the store projects the right image to its customers. What is Chris directly involved in? • Personal selling • Sales promotion • Publicity • Advertising

12. 11. News presentations that create awareness of an organization in the market place • publicity • Push policy • Social media • Sponsorship

13. 12. Incentives that encourage customers to buy products or services • Sponsorship • Institutional promotion • Sales promotion • Advertising

14. 13. Money a manufacturer pays a retail chain to place a product on store shelves • Advertising • Premium • Slotting allowance • Sales promotion

15. 14. A story sent to the media which is written by and about a company or organization • Advertising • Direct selling • Social media • News release

16. 15. Interactive electronic media for people with similar interests • Social media • Sponsorship • Publicity • Sales promotion

17. 16. Convince a retailer to stock products being promoted • Pull policy • Push policy • Sales promotion • Slotting allowance

18. 17. Positive communication about a business • Premium • Pull policy • Product promotion • Institutional promotion

19. 18. An item such as a coupon or factory pack that is free to consumers as a condition of purchase • Institutional promotion • Premium • Push policy • Advertising

20. Negotiated right to use logos and names on retail products • Social media • Sponsorship • News release • Pull policy

21. An airline and a car company might combine their promotional resources to create a campaign that increases sales for both companies. This arrangement is known as a promotional ____. • Sample • Kiosk • Trade • Tie-in