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[Company Name] Social Media Marketing Solution

[Company Name] Social Media Marketing Solution. May 2011. What’s Social Media Marketing?. Process of promoting your business through social media channels like Facebook and Twitter

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[Company Name] Social Media Marketing Solution

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  1. [Company Name] Social Media Marketing Solution May 2011

  2. What’s Social Media Marketing? • Process of promoting your business through social media channels like Facebook and Twitter • Powerful strategy that will help you acquire “fans,” engage them, and turn them into advocates who amplify your marketing messages • Dynamic force that will drive activities that can drive business in the short-term and make your business more profitable over time

  3. Why Does Social Matter? • The Bad News: Your next generation of customers, and many of your current generation, just left town • Traditional marketing tactics losing steam • The Good News: They left a forwarding address • It’s a place called Social Media, and Facebook is the hub Millions of people use Facebook every day to keep up with friends, upload an unlimited number of photos, share links and videos, and engage with interesting companies.

  4. Facebook is Big and Busy People on Facebook • 500+ million active users, growing fast • 50% of our active users log on in any given day • Average user has 130 friends • People spend over 700 billion minutes per month on Facebook Activity on Facebook • 900 million objects that people interact with (pages, groups, events and community pages) • Average user is connected to 80 pages, groups and events • Average user creates 90 pieces of content each month

  5. What Power Does FanTools Bring to Facebook? • FanTools is a platform for: • Fan acquisition  Build a page, make offers • Fan engagement  Fan interaction with offers • Message amplification  Fan sharing of offers • In addition, you get to: • Control the Deals…Time of Day, Number of Deals, Frequency, Types, etc. • Keep the Dollars • Keep the Data • Profile your customers

  6. Other Tools Just Don’t Stack Up

  7. Examples…Small, Medium, Large • Starbucks Corporate • Wendy’s FourCrown (Franchisee, 59 locations) • Local Independent Home Furnishing Retailer

  8. Mega Business Example

  9. Medium Business Example - Franchisee

  10. Small Business Example

  11. Wendy’s FourCrown • Acquisition via Deals and FanGating, and traditional Print and Marketing Leverage • Engagement through Commenting, Liking, Redemption • Amplification through Sharing

  12. Why Does a Brand Want Fans? Fans Are Valuable! • Research shows that Fans do more of everything you want customers to do… • Product Spending • Loyalty • Propensity to Recommend • Brand Affinity • Media Value • Acquisition Cost

  13. For Example… • Facebook fans reported spending $71.84 more per year than non-fans • Facebook fans are 28% more likely to continue using a brand than are non-fan consumers • 68% of Facebook Fans indicate they are very likely to recommend a product • Research indicates that 81% of Fans feel a connection/empathy with the brand, compared to 49% of non-fans.

  14. Media Value The Average Value of a Facebook fan was $136.38 across this study • Spend = $ 71.84 • Loyalty = $ 43.71 • Recommendations = $ 13.57 • Earned Media Value = $ 6.79 • Acquisition Cost = $ 0.47 • Sum $136.38

  15. Chicken or Egg? Who Cares! • Does becoming a Fan create the desired behavior, or was it there before? • Does it matter? FanTools gives your fans new and powerful ways to engage and amplify

  16. How [Company Name] can help! • Strategy – We start with a comprehensive plan • Time – You save a minimum of an hour per day • Speed – Up and running faster, ROI faster • Experience – Avoid common mistakes • Cost – Almost always less expensive than hiring • Best Practices – You take advantage of experience • Ongoing Management – FanTools platform enables comprehensive Managed Services provided by [Company Name]

  17. This is How We Do It • Research – Assess current marketing plans and social media opportunities • Strategize – Develop a custom social media marketing plan for you • Implement – Provide design & build services, compelling content, socialization of traditional assets, and analytics • Manage – Gather usage data, analyze results, adjust plan, repeat

  18. Conclusion As growing audiences migrate to social networks like Facebook, a brand’s ability to connect and influence these customers must shift from traditional marketing strategies. Facebook fans represent a significant opportunity to drive revenue, brand, and loyalty without incurring the considerable cost-per-person of conventional marketing. [Company Name] can help you Acquire, Engage, and Amplify the value of your Fans. [Company Name] & FanTools!

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