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Scale Your Growth With Customer Hub: Learn how to “productize” your expertise to generate recurring revenue

Scale Your Growth With Customer Hub: Learn how to “productize” your expertise to generate recurring revenue. Presented By: Francis Jones. What is a Membership Site?. Let’s take a look at what they have done to build their business using Customer Hub. Leslie Householder. Why We Use It.

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Scale Your Growth With Customer Hub: Learn how to “productize” your expertise to generate recurring revenue

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  1. Scale Your Growth With Customer Hub:Learn how to “productize” your expertise to generate recurring revenue Presented By: Francis Jones

  2. What is a Membership Site?

  3. Let’s take a look at what they have done to build their business using Customer Hub. Leslie Householder

  4. WhyWe Use It • Free access to specific information on how to grow your business • Lead generation magnet • Educates prospects before they talk with a sales person • Establishes and reinforces credibility • Gathers much more prospect info

  5. How We Use It • Free access to specific information on how to grow your business • Lead generation magnet • Educates prospects before they talk with a sales person • Establishes and reinforces our credibility • Gathers much more prospect info Results: • 10x growth in opt-in • Leads convert to prospects 4x more often

  6. 2 Kinds Of Information Demographic Data Data that is expressly asked for and given. • First Name • Last Name • Email • Clicked Link • Filled Out Web Form Psychographic Data Data that is implied based on the actions of the contact. • Interested in • Trying to achieve • Video rating • Looking for • Fears

  7. How Does Dynamic Content Work? • First, you have to have the data • Your protected content site needs to have access to that data • You establish what is displayed based on that data • When the prospect / customer logs in, the site content is displayed based on the rules that you set up

  8. CustomerHub • Built as a plugin to work exclusively with your Infusionsoft application • Uses the API to see what each contact needs to get access to • Establishes a permission set based on tags and subscriptions that the logged in contact has • Uses permissions to display / not display entire pages, or pieces of a page (called a partial) • Has the ability to let customers manage their billing as well

  9. A Few More Ideas • Lead Generation • Turn your e-book into an online course • Download brochures, workbooks, etc. • Data Gathering • Use Action Links in CustomerHub to apply more tags and give access to more content • Once you know who they are, you can add the extra data to their record for later use

  10. A Few More Ideas • Upselling • Setup a permission for each possible purchase history scenario, then display partials to upsell the next logical product • Billing • Leverage the credit card and failed autocharge triggers to get customers to update credit card information online, pay off invoices, etc. • Let customers login and print off all of their invoices

  11. WhyWe Use It

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