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OSRAM - 100 Years of Innovation

OSRAM - 100 Years of Innovation . Who would have thought 100 years ago, that …. … LEDs set new standards of sharpness and resolution for displays. … UV could purify water. … invisible light in night vision systems improves safety in cars. … intelligent electronics help save up to 80% energy.

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OSRAM - 100 Years of Innovation

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  1. OSRAM - 100 Years of Innovation ABS OSRAM FSL PR E 2002

  2. Who would have thought 100 years ago, that … … LEDs set new standards of sharpness and resolution for displays. … UV could purify water. … invisible light in night vision systems improves safety in cars. … intelligent electronics help save up to 80% energy. ABS OSRAM FSL PR E 2002

  3. OSRAM at a glance OSRAMOne of the world’s two leadinglighting manufacturers HeadquartersMunich Trademark registrationApril 17, 1906, at the German Imperial Patent Office Company establishmentJuly 1, 1919, by the merger of the incandescent lamp manufacturing activities of three organizations:AEG, Siemens & Halske AG, and Deutsche Gasglühlicht AG(Auer Gesellschaft) Origin of company name From the metal osmium (“Os”) andthe German word for tungsten“Wolfram” (“-ram”) Workforce*Over 39,000 Production plants* 49 plants in 19 countries Sales*EUR4.3 billion Group profit*EUR465 million Capital expenditure on R&D*5 percent of sales *FY 2005 Long-term business strategy:Innovations, worldwide presence, cost leadership ABS OSRAM FSL PR E 2002

  4. OSRAM – the lighting specialist • General Lighting • Standard incandescent lamps • Halogen lamps • Compact fluorescent lamps • Fluorescent lamps • High-intensity discharge lamps • Automotive Lighting • Headlamps • Auxiliary automotive lamps • Headlight systems (USA only) • Ballasts and Luminaires • Electronic control systems for (compact) fluorescent lamps, low-voltage halogen lamps, high-intensity discharge lamps • Consumer luminaries Display/Optic Light sources for display ap-plications, Halogen and dis-charge lamps for film and TV, special effects and airport light-ing, medicine and microscopy NEW • Machines • Design and construction of machines and complete pro- duction lines for lamps and their components • Elaboration of concepts for new production sites • Opto Semiconductors • LED components • OLED • High-power laser diodes • Infrared components • LED Systems • Customized LED-based • Lighting solution, e.g. LED • Modules for general lighting • Automotive and display/optic applications • PM&C • Electronic, chemical, metall-urgical and glass components for lamp manufacturing and similar technologies • Sintered metals, connectors ABS OSRAM FSL PR E 2002

  5. OSRAM has consistently expanded its global presence through acquisitions and joint ventures New sales companies/offices Serbia Montenegro, Columbia Bosnia and Herzegovina Iran JV Columbia, Yugoslavia, Bulgaria,Croatia, Ukraine Chile, Egypt Kunshan, China Russia Takeover of SVET Philippines JV Shanghai Rep Office World Acqu. of Infineon's shares in LEDJV OSRAM Kunshan Hong Kong, Romania Japan JV with Toshiba Lighting Czech Rep. Acqu. of HMZ NorthAmer. Acqu. of Motorola Lighting 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Vietnam, Russia World-wide LED-JV with Infineon India Acqu. of the lamp activities of ECE Malaysia India, China Indonesia Acqu. of Comet Star China CzechRepublic, Hungary 2006: Focus on: Eastern Europe, Asian Regional Office China JV Slovakia Acqu. of Tesla Nové Zámky Poland Turkey LCS Panyu Take-over of LCS from Siemens USA / Canada Acqu. of Sylvania North American Lighting: OSRAM SylvaniaInc. India Manu-facturing-JV Thailand OSRAM China Great Britain Totalacqu. of OSRAM-GEC Japan JVs with Mitsubishi- Electric New manufacturing companies through acquisitions/joint ventures ABS OSRAM FSL PR E 2002

  6. OSRAM’s pyramid of successwill form the basis for future developments Our approach: Long-term strategy … … combined with continuous adjustment to current market requirements. Our goal: Create value … … by driving innovations, … focusing on regional growth, … while continuously improving operational and people excellence. Customer Focus Innovation GlobalCompeti-tiveness CostLeadership Total Quality Corporate Responsibility Focus: Sustainability PeopleExcellence Success Drivers ABS OSRAM FSL PR E 2002

  7. Worldwide sales and workforce by regions OSRAM is a global player: • We have customers in some 150 countries • 88% of our sales were generated outside of Germany. On the balance sheet date of September 30, 2005, OSRAM employed a workforce of 38,383 at its consolidated companies worldwide. 16% Asia-Pacific 29% Asia-Pacific 3% Other regions 30% Americas 5% Other regions 36% Europe 44% Americas 37% Europe ABS OSRAM FSL PR E 2002 EUR 4.3 billion = 100 % 39,000 employees = 100% 8

  8. Worldwide sales by divisions 4% Display/Optic • The General Lighting division generates the largest share of our sales. Innovative products secure our strong position across all sales channels. • We are the world market leader both for conventional and semiconductor-based light sources for automobiles. • We also occupy a leading position in the world market in the field of electronic control systems. • The market for opto semiconductors and LED systems is of far-reaching strategic significance to OSRAM. 11% Ballasts and Luminaires 11% Opto Semiconductors 7% PM&C 50% General Lighting 17% Automotive Lighting EUR 4.3 billion = 100 % ABS OSRAM FSL PR E 2002 9

  9. OSRAM Presence in Greater China • With 3 production bases in China, OSRAM serves the domestic market and supports OSRAM group worldwide with qualified and cost-competitive products. OSRAM Kunshan Shanghai Rep. Office OSRAM Taiwan OSRAM China FELCO LCS Panyu OSRAM LCS (HK) OSRAM Prosperity ABS OSRAM FSL PR E 2002 OSRAM Asia Pacific Ltd

  10. OSRAM China Lighting Ltd. • OSRAM China Lighting Ltd • Foshan • Headquarters • Lamp factory • Research & Development ABS OSRAM FSL PR E 2002

  11. Set up in April 1995 Inauguration of new production facilities on 11th June 1997 Total area of facilities : 105,000 m2 5 production factories and 1 warehouse 3,000 staff including management and technical positions ISO 9001 accreditation since November 1998 ISO 14001 accreditation since April 2002 KBA E1 accreditation for automotive lamps since November 2004 TS16949 accreditation for being qualified OEM supplier to automotive industry since April 2005 National Quality Inspection Exemption certified for 4 types of products since December 2005 OSRAM China in Foshan ABS OSRAM FSL PR E 2002

  12. OSRAM Kunshan Display Optic Co. Ltd. • Set up and start operation in 2005, producing VIP projection lamp • Floor space 2,300 square meters with full air-condition rooms ABS OSRAM FSL PR E 2002

  13. Joint venture in Panyu for production of ECG products Chung Tak Lighting Control Systems (Panyu) Ltd. Inauguration of Panyu production facilities on 22 October 1994 Approx. 4.000 employees OSRAM LCS ABS OSRAM FSL PR E 2002

  14. OSRAM sales network in China ABS OSRAM FSL PR E 2002

  15. Some of our projects in China • South • Guangzhou New Baiyun Airport • Guangzhou subway • Guangzhou China Hotel • Guangzhou Development Tower • Dongguan City Administration Centre • Shenzhen Foxconn Factory • Shenzhen Citizen Center • East • Shanghai Pudong Airport • Shanghai METRO Supermarket • Shanghai Chenghuang Temple • Pudong Cadres’ Management Institute of CCP Organization Dept. • China Academy of Art, Hangzhou • Hangzhou Westlake • Nanjing Olympic Center • Shanghai Xiang Yin Road tunnel • North • The Great Hall of People • China Central Television • Beijing Capital Airport • Beijing Capital Museum • CCP Central Organization Dept. Building, Beijing • TianjinQuan Ye Chang Store • Tianjin Olympic Center • West • Kunming Expo • Sichuan University • Chengdu Chuanxin Building • Chongqing Pacific Mall • Chengdu Parkson Mall ABS OSRAM FSL PR E 2002

  16. Mechanization of all key processes for quality reason High qualification and continuous education of our staff Develop local “high-quality” suppliers “Made by OSRAM” - Focus on top quality and people excellence • Key Drivers: • Quality • People ABS OSRAM FSL PR E 2002

  17. As a high-tech company, OSRAM is committed to research and development • OSRAM invested 5% of its sales in research and development • As a part of the global research & development network, Design Centre China was set up in March 2002, to strengthen and capitalize opportunities and capabilities existing in the Chinese market. ABS OSRAM FSL PR E 2002

  18. Objectives Improve staff’s general, professional and managerial skills Encourage and motivate staff to achieve better performance Provide staff with opportunities to establish a career Identify potential staff Meet company’s business needs Continuous staff education Award of Excellence, OSRAM China 2005 ABS OSRAM FSL PR E 2002

  19. 3-year full time vocational training program according to German Dual System Co-operation with local technical schools 210 apprentices for electrical and production mechanics in school Audited by GTZ (German Semi Government Institution) Vocational training ABS OSRAM FSL PR E 2002

  20. OSRAM – your competent partner Together we grow. ABS OSRAM FSL PR E 2002

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