Moderators: Merri Lee Kappauf  National Events Manager  kappaufm@gtlaw

1. Moderators: Merri Lee Kappauf  National Events Manager  kappaufm@gtlaw.com Peggy Fleites  Florida Events Manager  fleitesp@gtlaw.com

2. Panelists: Julie Amos Lourdes Brezo-Martinez Joey Kaiser Director ofBusiness Development Director ofCommunications Marketing Manager

3. Topics to be covered: • Events at GT • Types of Events and Event Resources • Who, What, When, Where, Why and How? • Planning an Effective Event at the Local and Firm-wide Level • Business Development and Networking • Social Media and PR • Q&A

4. Elizabeth AlvarezClemie CorzoMelissa CranstonPeggy FleitesMerri Lee Kappauf Contact Info:Events@gtlaw.com Events at GT – The Team

5. Events at GT – Resources • Events Calendar: The Events Calendar is located on the intranet page and used firm wide to keep GT staff and attorneys apprised of all internal and external events. • Invitations and Ads: The Events Team can assist along with Creative Services to create customized materials for events. • RSVP Mailboxes and Phone Lines: We have created mailboxes that we can use throughout the firm to collect responses for events.

6. Events at GT – Resources (cont’d.) • Promotional Items and Collateral Materials: The firmstocks a limited selection of promotional items that are available for use providing there is a valid business reason. Blue GT PensSilver Executive PensPencilsJournalsBaseball CapsGolf BallsGolf Tees

7. Events at GT – Resources (cont’d.) • Nametags: The Events Team can assist with the ordering, printing and shipping of nametags. • Display Materials: Standard signage, banners and table throws are available for use at events. We also have 2 booths, 2 tabletop displays and 2 pull-up banners for use at conferences and conventions.

8. Types of Events • Host: This is an event for clients and prospects that we host or co-host with another organization. • Sponsor: This event is industry or business-related, which the firm sponsors. • Speaker: This is an event where a GT attorney is speaking at or moderating a panel. • Internal: An event that is being hosted for our attorneys or staff. • PAC: An event with a political component, often a fundraiser for a political candidate. • Charitable: This is event has a charitable component and is not industry-related.

9. Who, What, When, Where, Why and How? • Who? • What? • When? • Where? • Why? • How?

10. Planning an Effective Event at theLocal and Firm-wide Level • Establish realistic goals • Manage expectations • Set budget and determine allocation • Use resources effectively • Do your homework • Stay focused

11. Business Development - Networking • Identify key groups. • Networking should = sales. • Attorneys will need a set number of interactions to turn a mojito into a major engagement. • Have a plan. • Be prepared. • Business cards? • Elevator speech? • Who will be there? • 3 Targets?

12. ‘Working’ Events with Social Media • Does the event have a digital presence? • Follow; Like; Friend; Join • Secure list of honorees, organizing committees, sponsors, VIPs attending. • Locate and reach out to them on social media posting congratulations if awards are involved, for example. • Help attorneys identify those on the lists they already know. Reach out to them and schedule to meet them at the event. Set up at least 5 such meetings. • Post event, reverse the process to follow up, particularly with new contacts.

14. Public Relations • Identify and connect with the external PR group working on the event. • Determine whether we should invite media. • Offer information about GT’s involvement for inclusion in their PR efforts. • Secure permission to prepare our own release/posts. • Secure a media list so that we can follow up on our own. • Will a photographer be at the event. Get their contact information. Distribute/post photos as soon as possible after the event.

15. Public Relations • Prepare press release prior to the event, particularly with awards, so that a final can be distributed immediately there after or from the event. • Be prepared at event with fact sheet, release, etc. should media attend. • Include clients, contacts, sponsors, etc., in digital media posts. • Repurpose presentations, slides, keynotes, etc. as articles and column for use with traditional and digital media.

16. Top 10 List of things NOT to do! 10. Do NOT invite more guests that the space can hold. Scrambling for chairs does not make our clients feel warm and fuzzy! 9. Do NOT under-estimate the guest count. No, we cannot serve pretzels and bottled water for dinner! 8. Do NOT under-estimate the total budget. We sold our in-house printing press at the height of the recession! 7. Do NOT underestimate the time needed to put together the materials. Blank PPTs are NOT very interesting! 6. Do NOT assume someone else is handling when working with an outside organization. Playing “not it” will not cut it!

17. Top 10 List of things NOT to do! (cont’d): 5. Do NOT forget to confirm final details with vendors. A big party with no music will tune out our clients! 4. Do NOT misspell the names of your guests. No, you cannot call me Joe! 3. Do NOT forget to reserve display materials and booths well in advance. An empty exhibit area is no way to promote the firm! 2. Do NOT forget to submit JSFs to Creative Services in a timely manner. Did you say you wanted an image – go find one! 1. Do NOT forget to ask about possible PR and social media opportunities. You DO NOT want to deal with a call from Lourdes!

18. Q&A