Social Engagement for Banks and Financial Services

1. Social Engagement for Banks and Financial Services Leveraging 19 years of expertise in global software services © Nous Infosystems Pvt. Ltd. – Confidential © Nous Infosystems Pvt. Ltd. – Confidential

2. Social Media Penetration and Objectives Consumers 28% of consumers use information from social media when evaluating banking services.” — Accenture Banking and Financial Institution use Social media for : Source : eMarketer, The Financial Brand © Nous Infosystems Pvt. Ltd. – Confidential © Nous Infosystems Pvt. Ltd. – Confidential

3. Why is it important for BFS organizations to listen to Social Media  43 percent of social users interact with brands on social media for a direct response to a problem or question  31 percent of social users interact with brands to gain direct access to customer service representatives or product experts (Source : Oracle Survey) Source : Brandwatch, The Financial Brand, 2014 © Nous Infosystems Pvt. Ltd. – Confidential © Nous Infosystems Pvt. Ltd. – Confidential

4. Are Banks using Social Media and monitoring the same ? 76% of Banks are using Social media as major marketing tool but only 48% of them are monitoring it. Source : The Financial Brand © Nous Infosystems Pvt. Ltd. – Confidential © Nous Infosystems Pvt. Ltd. – Confidential

5. Why Banks use Social Media Banks use Social media to : Understand the market Find Potential Customers Identify Social Media Influencers Customer Feedback Customer Relationship Management Analyze Competition Crisis Management • • • • • • • Source : eMarketer, The Financial Brand © Nous Infosystems Pvt. Ltd. – Confidential © Nous Infosystems Pvt. Ltd. – Confidential

6. Current status of Social Media Activities More than 80% of Banks say that Social media Monitoring is their current priority, and is forecasted to increase by 10%  The majority of financial brands plan to increase marketing investments in mobile (59 percent), social media (58 percent), online video (57 percent), rich media (44 percent), search (40 percent), and display (8 percent).  24% of business that were monitoring social media are measuring ROI of social media campaigns Source : The Financial Brand © Nous Infosystems Pvt. Ltd. – Confidential © Nous Infosystems Pvt. Ltd. – Confidential Source : EFMA/Wipro , The Financial Brand , 2015

7. Impact of Social Media Tactics Social Media Listening and Monitoring helps in enhancing the brand awareness and foster customer relationship in a cost effective manner Source : The Financial Brand © Nous Infosystems Pvt. Ltd. – Confidential © Nous Infosystems Pvt. Ltd. – Confidential

8. How Social Engagement Solution helps Financial Institutions Listen and monitor social media and understand how the public actually feel about your services and how you compete against your competitors in the market. Analyze the sentiment to determine whether the customers have a positive or negative perception of the brand/product and know who your key influencers are. Promote your products and services and create a brand awareness through social media to promptly reach your customers Report meaningful information from the data collected from different platforms for better understanding and efficient decision making © Nous Infosystems Pvt. Ltd. – Confidential © Nous Infosystems Pvt. Ltd. – Confidential

9. Nous Social Engagement Services Social Media Listening Focuses on the individual posts and mentions of specific keywords on online platforms like the social media sites, news sites, blogs, and forums etc. We help enterprises quickly distinguish, discover, and engage with the customers utilizing best in class social media monitoring tools. Social Media Analytics Stay up to date with public opinion of your brand in the online space –positive or negative. Using Natural Language Processing, text analysis, computational linguistics, automated analysis and manual analysis of posts, we provide multidimensional view of the customer conversations with real time data insights. We integrate data from multiple sources and help enterprises build, assemble and customize intuitive visual dashboards Social Media Advocacy Transform your social media followers into social media ambassadors. Our solution for social advocacy helps achieve the desired brand identity by leveraging the presence of brand ambassadors and actively engaging with them. The solution tracks and reports effectiveness of social campaigns. Social CRM Enhance your customer relationship management by including data insights derived through social networks where people share information. Our CRM experts help in integration social media channels into the existing CRM and enable customers to track their social media activities © Nous Infosystems Pvt. Ltd. – Confidential © Nous Infosystems Pvt. Ltd. – Confidential

10. For more info, Click on: http://www.nousinfosystems.com/competency/social-engagement write to us on: info@nousinfo.com © Nous Infosystems Pvt. Ltd. – Confidential © Nous Infosystems Pvt. Ltd. – Confidential