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Key w ords – Have a nice flight !. Merger : The combining of two or more entities into one Headquarters : Center of operations or administrations
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Key words – Have a nice flight ! Merger : The combining of two or more entitiesinto one Headquarters : Center of operations or administrations Revenue : The total amount of money received by the company for goodssold or services providedduring a certain time period Long-haul routes : long distance flight To deliver: to bring to the proper place or recipient ( to deliver the mail ) Profitability: the efficiency of a companyatgeneratingearnings Flap : un aileron A tenseatmosphere: unconfortableatmosphere Confident : Marked by assurance, as of success
The Boeing Company WhoWe are, Our Products/Whatwe do Whereweoperate / Describe the economy MarketShare/Our Strategy
The Boeing Company • Founded in 1916 by William E.Boeing in Seattle, Washington, withGeorge Conrad Westervelt, U.S. Navyengineer. « B&W » • Today : The world'slargestaerospacecompany (BCA) . The third-largestdefensecontractor in the world ( BDSS) • 12000 planes, 75%
The Boeing Company Geographical Distribution of the revenue : USA 50%, Europe 14.3%, Asia 10.8%, Middle-East 8%, China 6.9%, Oceania4.5%, Africa 2.5%, Canada 1% & other 2%. • Headquarters : Boeing International Headquarters Chicago, Illinois, US. • Chairman & CEO : James McNerney • Employees: 174 000 • Revenue : US$ 68.735 Billion . BCA 52.5% & BDSS 46.5% • Profit : US$ 4 Billion
The Boeing Company • B737 since 1967 length : 30-42meters, capacity : 124-215 passengers 6000 delivered. Best selling jet airliner in the history of aviation (2nd A320) • B747 (1969), 366 to 524 p , US$ 250-300 million • B767 (1981) 50-60 meters 181-375 p • B787-Dreamliner (2011) US$ 193-230 million, 56.7 meters , 210-250 p, economical (-20% consumption) • B777 (1994), 64-74m, US$244-280 million , 300-550 p, 1025 delivered • Boeing Business Jets : US$ 50-310 million
France’sEconomy GDP $2,580 billion (5th) GDP real growth rate : 1.7% (2011) Population : 65 350 000 Labour force : 28.21 million (2010 est.) Labour force by occupation: services (71.8%), industry (24.3%), agriculture (3.8%) Unemployment: 10.6% (August 2012) Public debt: 85.8% of GDP (April 26th,2012) A tenseatmosphere ( the governmentwants to reinforce the marketshare of french companieslike EADS & Airbus )
Boeing vs Airbus • AIR France : 104 planes for long-haul routes (2011), 60 million passengers per year. #1 in incomes. • Boeing almost 70% of the fleet : 12 B747 since 1990 + 55 B777 since 1998 ( good results in term of autonomy and consumption for B777 ) & 30 Airbus. • KLM : long-haul routes 80% Boeing ( B747 & B777 ), only 10 A330 since 2006 • Average age of AirFrance’s planes : 8.8 years • Average age of KLM’s planes : 10.6 years • Lot of planes will have to be replaced ( especially B747 & A340).
Boeing vs Airbus • AirFrance-KLM’smegaorder of last year : 110 planes • 60 A350 • 50 B787 Dreamliner • Political pressure • Litlleloss of market
Boeing vs Airbus : confident for the future • Airbus : the size of planes, to carry more passengers for reducingcosts • Boeing : new materials & type of flaps, less heavy planes reduceoilconsumption • Negociationsbetween Airbus & BAE Systems for a mergerfailed • Boeing returned to #1 in 2012, the forecast of the revenue wasraised
SOURCES Reuters; Wikipedia www.boursorama.com; www.journal-aviation.com www.zonebourse.com; www.boeing.fr