Lynn Laws Iowa Environmental Council January 27, 2007 iaenvironment 515 244-1194

1. Lynn Laws Iowa Environmental Council January 27, 2007 www.iaenvironment.org (515) 244-1194

2. Reaching the public through the media Letters to the editor Op-eds Speaking to the press

3. TIME global warming poll --March 2006 85% say global warming is real 87% want lower power-plant emissions 85% want more efficient cars. 68% want Govt. to do more about it

4. Leadership Your words will resonate with people who have similar values and experiences and who will benefit from your information and passion about global warming and concern for creation.

5. Letters to the Editor State your point Present your ideas logically, clearly and concisely Support your ideas using quotes and examples Provide meaning Keep facts and stats to a minimum End with a strong argument, summary and/or call for action

6. A couple ground rules� No longer than 150 words Timing is important

7. Global Warming Say Global Warming consistently Avoid Climate Change Say Global Warming pollutants or pollution Avoid greenhouse gases Say reducing Global Warming Avoid Climate stability

8. Letters to the editor State your point Present your ideas logically, clearly and concisely Support your ideas using quotes and examples Provide meaning Keep facts and stats to a minimum End with a strong argument, summary and/or call for action

9. Op-Ed Quick Tips Determine your goal Select an expert 250-650 words Get a color photo Call or visit your local newspaper Submit Follow-up call

10. Coming across in radio and TV interviews as you hope you will Prepare 3 sentences Think sound bites Practice Notecard Warm up your voice

11. Scenario: You have been asked by Tim to talk to a reporter about why you are taking this training.