Five Ways to Reduce Bounce Rate and Increase Your Conversions

1. Five Ways to Reduce Bounce Rate and Increase Your Conversions BY DIGIWHIZ

2. A website’s primary objective must be to persuade users to become customers through which the company can earn profits. When you are looking to improve your site’s reach and search performance, you must focus on reducing its bounce rate. In simple words, a high bounce rate indicates an ineffective site strategy. It implies, you are not attracting the right site visitors, or visitors do not have a good user experience.  First, let us understand what a bounce rate is. When a user visits your site on any page and leaves without visiting the other related pages on the same domain, it’s a bounce. Your bounce rate is the percentage of all those users who enter and exit on the same page. They do not click or refer to the other pages on the same domain.  Therefore, a high bounce rate may be a result of an unorganised or ineffective landing page. Your homepage or landing page creates an impression for the user. It is one of the deciding factors that determine whether the user will proceed forward or not. 

3. Listed below are six proven and essential points to reduce bounce rate and improve conversions.  • Optimize Page Load Time • Users expect the site to load fast, and in case it takes time, they shift to your competitor’s website. The longer your loading time, the higher will be the bounce rate. Also, google is concerned about your site loading time, and with long loading time, it slips your ranking lower on search engines. Thus, a consistently slow site will have a higher bounce rate and lower ranking.  • Make sure your site is Mobile-friendly • Responsive web design will adapt to multiple screen sizes and resolutions. A mobile-friendly site is essential for businesses as a large section of the customer base is shifting from PCs, tablets and laptops to smartphones.  • For Google, mobile-friendliness is a ranking factor. This means, if your site is not mobile-friendly, it can lower your ranking on Google search engine.

4. Improve your content’s readability • One of the reasons your target customers leave your site is due to lack of readability. User experience increase begins when your content is readable and legible. Lousy formatting and unnecessary use of heavy words, frustrate the readers. It may cause them to leave the site and access your competitor’s website.  • Content in an easy-to-read format attracts readers. Strategically using keywords in the content can enhance the ranking of the site on search engines. You can render the services of a web design company Melbourne for best results.  • Search Engine Optimisation is one of the best ways to enhance the ranking of your page. If you lack the requisite knowledge, you must take the help of an agency who have relevant expertise and experience in the field. They will help you target the right keywords with high-value traffic. • Don’t disrupt the User-experience through pop-ups. • Pop-ups are a good way of marketing; however, tend to irate the user in most cases. The irrelevant pop-ups are worse as they tend to confuse the user and often disrupt their reading. With tacky and loud pop-ups, the user might immediately decide to leave. Thus, pop-ups have higher chances of increasing the site’s bounce rate

5. Original Source: https://www.blog-buzz.com/five-ways-to-reduce-bounce-rate-and-increase-your-conversions/