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Explore the complexities of organization-environment relationships, sustainability challenges, and innovation strategies for long-term success in a dynamic market. Learn the importance of stakeholder management, competitive advantage, and ways to achieve innovation in products, processes, and business models. Dive into the emerging challenges of sustainability, focusing on environmental preservation, human sustainability, and implementing eco-friendly practices. Discover how organizations drive innovation to boost profitability and address social issues, emphasizing the significance of commercializing innovations effectively. 8 Relevant
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Management11e John Schermerhorn Chapter 4 Environment, Sustainability and Innovation
Planning Ahead — Chapter 4 Study Questions • What is the external environment of organizations? • What are key issues in organization-environment relationships? • What are the emerging challenges of sustainability and the environment? • How do organizations accomplish innovation?
Study Question 1: What is the external environment of organizations? The general or macroenvironment — all of the background conditions in the external environment of the organization including:
Study Question 1: What is the external environment of organizations? The specific (task) environment - actual organizations, groups, and persons with whom an organization interacts and conducts business • Includes important stakeholders such as:
Study Question 2: What are key issues in organization-environment relationships? • Customer relationship management • establishes and maintains high standards of customer service in order to strategically build lasting relationships with and add value to customers • Supply chain management • strategic management of all operations relating to an organization’s resource suppliers
Figure 4.2 Multiple stakeholders in the environment of an organization
Study Question 2: What are key issues in organization-environment relationships? • Competitive advantage • a core competency that clearly sets an organization apart from competitors and gives it an advantage over them in the marketplace
Study Question 2: What are key issues in organization-environment relationships? • Companies may achieve competitive advantage in many ways, including: • Products • Pricing • Customer service • Cost efficiency • Quality • Knowledge
Study Question 2: What are key issues in organization-environment relationships? • Customers want: • High quality • Low price • On-time delivery • Great service
Study Question 2: What are key issues in organization-environment relationships? • Key customer service lessons: • Protect reputation for quality products • Treat customers right
Study Question 2: What are key issues in organization-environment relationships? • Environmental uncertainty • a lack of complete information regarding what exists and what developments may occur in the external environment • Two dimensions of environmental uncertainty: • Degree of complexity • Rate of change
Study Question 2: What are key issues in organization-environment relationships? • Organizational Effectiveness • sustainable high performance in using resources to accomplish mission and objectives
Study Question 3: What are the emerging challenges of sustainability and the environment? • Sustainable development • makes use of environmental resources to support societal needs today while also preserving and protecting them for future generations
Study Question 3: What are the emerging challenges of sustainability and the environment? Three P’s of organizational performance
Study Question 3: What are the emerging challenges of sustainability and the environment? • Environmental capital – natural resources used to sustain life and produce goods and services for society • Land • Water • Minerals
Study Question 3: What are the emerging challenges of sustainability and the environment? • Green management – managing people and organizations in ways that preserve the natural environment • Reducing energy consumption • Minimizing environmental impact
Study Question 3: What are the emerging challenges of sustainability and the environment? • Human sustainability – concern for the effect of management practices on employee physical and psychological well-being • Health and wellness programs • Stress management • Minimizing work-family conflict • Control over work • Fair wages and opportunities
Study Question 4: How do organizations accomplish innovation? • Innovation - process of putting new ideas into practice • Business innovations • Product innovation • Process innovation • Business model innovation
Study Question 4: How do organizations accomplish innovation? • Sustainable innovations – reduce carbon footprints and environmental impacts of organizations, their practices and products
Study Question 4: How do organizations accomplish innovation? • Social business innovations – find ways to use business models to address important social problems
Study Question 4: How do organizations accomplish innovation? • The innovation process Reverse innovation – innovation can come from any level in the organization or location
Study Question 4: How do organizations accomplish innovation? • Commercializing Innovation - turning new ideas into products services or processes to increase profits through • Greater sales • Reduced costs • 3M’s process to develop Post-It Notes is a good example
Study Question 4: How do organizations accomplish innovation? Internal organizational sensitivity External environment and market sensitivity Example of commercializinginnovation process
Study Question 4: How do organizations accomplish innovation? • Characteristics of innovative organizations • Strategy and culture • Structures • Systems • Staffing and management
Chapter 4 Case • Global Green USA: Greener cities for a cooler planet
For activities and assessments, please visit… • www.wiley.com/college/schermerhorn