Vision, Mission, Values

1. Vision, Mission, Values Dr. Rajeev Ranade Addl. Director (Fac.) NADT, Nagpur

2. Vision • A concise statement that defines the mid- to long-term (three to ten years) goals of the organization. • The vision should be external and should express – often in colorful or “visionary” terms – how the organization wants to be perceived to the world

3. Vision (contd.) • Vision is a statement about what the organization wants to become. • It should resonate with all members of the organization and help them feel proud, excited and part of something much bigger than themselves

4. Vision (contd.) • Examples • US IRS: The IRS in 2009 is a 21st Century agency with the human capital and technology capabilities to effectively and efficiently collect the taxes owed with the least disruption and burden to taxpayers (from Strategic Plan of IRS 2004-09) • Tata Tea: To be India’s foremost tea based beverage company

5. Vision (contd.) • Examples (contd.) • General Motors: GM’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through continuous improvement driven by the integrity, teamwork, and innovation of GM people • McDonald: McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.

6. Vision (contd.) • Examples (contd.) • ITC: Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian economy and the Company’s stakeholders • SBI: Develop into a top rate, nimble footed banking institution committed to excellence in services to its customers, enhancing stakeholder’s value though care and competence and fulfilling obligations to the community at large.

7. Mission • A concise, internally focused statement of the reason for the organization’s existence, the basic purpose towards its activities are directed, and the value that guides employee’s activities • Precise description of what an organization does • Describe “why” the organization exists currently

8. Mission (contd.) • Examples • US IRS: Provide America’s taxpayers top-quality service by helping them understand and meet their tax responsibilities and by applying the tax law with integrity and fairness to all. • Tata Tea: (a) Achieve market and thought leadership for branded tea in India (b) Be recognized as the foremost innovator in tea and tea based beverage solutions (c) Drive long-term profitable Growth (d) Co-create enhanced value for all stakeholder (e) Make Tata Tea a great place to work

9. Mission (contd.) • Examples (contd.) • General Motors: G.M. is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment • McDonald: (a) Be the best employer for our people in each community around the world, (b) Deliver operational excellence to our customers in each of our restaurants; and (c) Achieve enduring profitable growth by expanding the brand and leveraging the strengths of the McDonald's system through innovation and technology.

10. Mission (contd.) • Examples (contd.) • ITC: To enhance the wealth generating capability of the enterprise in a globalising environment, delivering superior and sustainable stakeholder value • SBI: (a) Attain high standards of efficiency and professionalism and core institutional values comparable to the best in the field. (b) Possess world-class standards of efficiency and professionalism rooted in the core institutional values of the State Bank Group. (c) To be a committed, caring and responsible corporate citizen (d) To provide a satisfying work environment with opportunities for learning, self-development and self-actualization.

11. Values • The ‘VALUES’ define what the organization stands for — they are the organization’s core rules • They provide bounds or limits of how the employees will conduct their activities while carrying out the vision and mission. • They are statements about how the organization will value customers, suppliers, and the internal community. • Once defined, the values that are important to the organization should be reflected in everything done by the employees

12. Values (contd.) • Articulating values provides everyone with guiding lights, ways of choosing among competing priorities and guidelines about how people will work together. • A values statement reflects the core ideology of an organization, the deeply held values that do not change over time. • Values are what the organization lives, breathes and reflects in all its activities.

13. Strategy • Mission and Vision Statements along with Values set the general goals and direction for the organization. They help stakeholders, customers, and employees understand what the organization is about and what it intends to achieve • These statements are far too vague to guide day-to-day actions and resource allocation decisions • Mission and Vision Statements are made operational when they define a strategy for how the mission and vision will be achieved

14. Exercise • What should be the ‘Vision’ of Income Tax Department? – (not more than 3 sentences) • Write the Mission Statement in one sentence • Write four-five core values of the Income Tax Department • What should be the three major strategies to achieve the Vision and Mission of the Income Tax Department

15. VISION, MISSION, VALUES OF INCOME TAX DEPARTMENT

16. Vision 2020 • To partner in the nation building process Through • progressive tax policy, • efficient and effective administration • and • improved voluntary compliance

17. Our Mission • To formulate progressive tax policies • To make compliance easy • To enforce tax laws with fairness • To deliver quality services • To continuously upgrade skills and build a professional and motivated workforce

18. Our Values • Integrity “We discharge our duties truthfully, honestly and transparently” • Accountability “We are responsible for our actions and outcomes” • Responsiveness “We are sensitive, prompt, fair and objective in our dealings with our stakeholders, fostering mutual trust” • Professionalism “We strive for improving performance and competence with a focus on achieving excellence” • Innovation “We encourage new ideas, methods, processes and • practices” • Collaboration “We work together with our stakeholders and partners to • achieve common goals”

19. Challenges ahead……….. • Policy intervention challenges • 1. Developing Comprehensive Database of All ITD Data • 2. Developing Research Capabilities • 3. Estimation of the Tax Base & Revenue Leakages • Complexities in Tax Laws

20. Challenges ahead……….. • challenges for efficient & effective administration • 1. Assessment and Reduction of Compliance Risk • 2. Human Capital Challenges • 3. Development of Real Time knowledge Sharing Mechanism • 4. Technology Challenge • 5. Accelerating Globalisation • 6. Transition from 1961 Act to DTC

21. Challenges ahead……….. • challenges for improved voluntary compliance • 1. Removal of Barriers to Voluntary Compliance • 2. Reduction in Compliance Cost • 3. Meeting Increasing Aspirations of Taxpayers • 4. Transition to an Era of E-governance • 5. Faster Resolution of Disputes

22. Strategic plan • to formulate Progressive tax Policy • 1. Estimating the Tax Base & Developing a Revenue Forecasting Model • Instituting Study on Plugging of Tax Leakages • Setting up of a Research Unit

23. Strategic plan • to Provide efficient and effective administration • 1. Developing Data Warehouse & Business Intelligence Solution • 2. Developing Mechanism for Monitoring Tax-exempt Sector • 3. Meeting the Challenges of International Tax Administration • 4. Developing a Tax Collection Strategy • 5. Aligning HR Strategy to Goals

24. Strategic plan • to Promote voluntary compliance • 1. Incorporating Taxpayer Perspectives to improve Service Delivery • 2. Single Window Facility for Taxpayers • 3. Strengthening Partnership With Tax Practitioners; Tax Deductors; and Third Party Partners • Litigation Management

25. THANKS !