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IRS R 2

IRS R 2. Goa. IRS. IRS ( Indian Readership Survey ) - The largest continuous independent study done in the country. With 46.5 million listeners Radio Mirchi is India’s leading FM station.

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IRS R 2

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  1. IRS R 2 Goa

  2. IRS • IRS (Indian Readership Survey) - The largest continuous independent study done in the country. With 46.5 million listeners Radio Mirchi is India’s leading FM station. • IRS is conducted by Hansa research group and MRUC ( Media Research Users Council). IRS is engaged in conducting research for almost all media consumption – TV, Radio, Print, Cinema, Internet and Non conventional media.

  3. Radio Mirchi – National View • Radio Mirchi listnership is 3 times the size of the most read newspaper in the country Dainik Jagran – 16096 Lac readers ( As per IRS ) ; Radio Mirchi – 46488 lac listeners ( As per IRS R 2, 2009 ) • With 46.5 million listeners Radio Mirchi is India’s leading FM station.  Alliances included – IRS R2, week after recall listenership. • The nearest competition of Mirchi is RED FM with 31.4 million listeners. This is however with 45 markets. Thus with 30% less number of cities we have 150% more listeners than our nearest competitor.

  4. Market Share Goa

  5. Leadership Acrossregions Radio Mirchi listener ship includes alliances i.e. Radio Mantra, Radio Gup Shup and Radio Chaska.

  6. Top 8 market Leadership • All figures in '000 • No other radio station covers the top 8 markets of the country like Radio Mirchi does. • Clear leadership across 8 markets.

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