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Television & Digital Video CPB

Television & Digital Video CPB. Jennifer Lawson SVP, Television & Digital Video Terry Bryant VP, Media Research & Relations. FY 2011 Operating Budget (adjusted for .2% Rescission ). Revenues Federal Appropriation + Estimated Interest $ 431,140,000. CPB Operations $ 21,457,000 < 5%.

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Television & Digital Video CPB

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  1. Television & Digital Video CPB Jennifer Lawson SVP, Television & Digital Video Terry Bryant VP, Media Research & Relations

  2. FY 2011 Operating Budget (adjusted for .2% Rescission) RevenuesFederal Appropriation + Estimated Interest $431,140,000 CPB Operations $21,457,000< 5% System Support $25,748,400> 6% Station and Programming Grants $384,700,000 Allocated to Public Television $287,950,950 Allocated to Public Radio $95,983,650 Direct Radio Grants (CSGs) $66,838,555 Direct TV Grants (CSGs) $214,838,213 Radio Programming Grants $22,211,240 TV Programming $73,112,737 Radio Program Fund $6,933,855

  3. ` FY 2011 TV Programming Funds Non – Discretionary Funds (by statute, contract, or practice) Discretionary Funds (by formal evaluation process) • National Program Service (PBS) • Program Challenge Fund (PBS) • Minority Consortia • Independent Television Service (ITVS) • National Center for Media Engagement • General Program Fund • (includes Educational Programming, Ken Burns, etc.) • Diversity & Innovation Fund • Professional Development

  4. ` FY 2011 TV Programming BudgetPrimetime Support of PBS National Program Service - $26,000,000 • FY 2011 investments: • American Experience • American Masters • HistoryDetectives • Frontline • PBS NewsHour • Washington Week • NOVA • Nature • Wild Kratts • Daniel Tiger‘s Neighborhood • Sesame Street

  5. ` FY 2011 TV Programming BudgetPrimetime Support of PBS Program Challenge FundCPB $9,000,000 PBS $9,000,000 $18,000,000 • FY 2010-11 investments: • America Revealed • Faces of America (Henry Louis Gates, Jr.) • Black in Latin America (Henry Louis Gates, Jr.) • Tina Fey: The Kennedy Center Mark Twain Prize • In Performance at the White House: The Motown Sound

  6. ` FY 2011 TV Programming BudgetPrimetime Support of PBS General Programming (individual productions) • Recent examples include: • Ken Burns (Prohibition, Vietnam, future productions) • Memorial Day and Capitol Fourth concerts • FRONTLINE (expanded year-round footprint) • Half The Sky (Diversity & Innovation Fund)

  7. ` Content Development Criteria • Proposal evaluation focuses on the following: • Addresses priorities as indicated in the CPB Business Plan and approved by CPB Board • Delivers high quality content • Fits with PTV needs (PBS schedule, station needs) • Meets objectives for initiative (where applicable)

  8. ` CPB Content Decision-making Process

  9. ` Key Challenges & Priorities • Increasingly scarce resources • Competition across broadcast, cable and new media platforms • Leveraging program investments through: • Digital Media • Diversity & Innovation • Dialogue/Community Engagement

  10. Television & Digital Video CPB Jennifer Lawson SVP, Television & Digital Video jlawson@cpb.org Terry Bryant VP, Media Research & Relations tbryant@cpb.org

  11. Don’t Miss These Concurrent Sessions • Helping Viewers and Users Find Your Content • Tuesday, May 17 from 4:15 pm – 5:30 pm • Full-time Nielsen and Audience Insights • Wednesday, May 18 from 11:30 am – 12:45 pm • What You Need To Know About Your Pledge Audience • Thursday, May 19 from 9:00 am – 10:00 am • Going Mobile: The Path Ahead for Public Television • Thursday, May 19 from 9:00 am – 10:00 am Full-time Nielsen and Audience Insights Wednesday, May 18 from 11:30 am – 12:45 pm In 2009, CPB made a major investment that enabled PBS to reach full Nielsen client status with access to Nielsen NTI data 24 hours a days, 365 days a year. CPB’s investment also funded a large-scale audience analysis of the 2009-2010 television season. Find out how all of this Nielsen data is helping to inform program acquisition and production, scheduling, promotion and underwriting strategy. What You Need To Know About Your Pledge Audience Thursday, May 19 from 9:00 am – 10:00 am PBS’ expanded Nielsen data is applied to the March 2010 and March 2011 pledge periods with some surprising results. Going Mobile: The Path Ahead for Public Television Thursday, May 19 from 9:00 am – 10:00 am Mobile DTV is here! Find out what viewers are looking for from TV on the go.

  12. Thank you! Jennifer Lawson SVP, Television & Digital Video jlawson@cpb.org Terry Bryant VP, Media Research & Relations tbryant@cpb.org

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