1 / 42

Communicating through Generational Gaps

Communicating through Generational Gaps. Communicating through. Generational Gaps. A look at Different Generations Generational Influences Defining Moments Cultural Shifts Media Habits Where are we at now?. Communicating through. Generational Gaps. Born: 1943-1960 Age: 48 to 65.

nyx
Download Presentation

Communicating through Generational Gaps

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Communicating through Generational Gaps

  2. Communicating through Generational Gaps • A look at Different Generations • Generational Influences • Defining Moments • Cultural Shifts • Media Habits • Where are we at now?

  3. Communicating through Generational Gaps Born: 1943-1960 Age: 48 to 65 Born: 1961 to 1980 Age: 28 to 47 Born: 1900-1924 Age: 84+ Born: 1925-1943 Age: 65 to 83 GI Generation Greatest Generation WWII Generation Gen X Generation X Baby Boomers Postwar Generation Silent Generation Born: 1981 - 2001 Age: 7 to 27 Born: 2001 - Present Age: 1 to 7 Generation Y (’79 – ’99) Echo Boom Internet Generation (’88 –’99) Millenials MTV Generation ?

  4. GI GENERATIONGREAT DEPRESSIONGREATEST GENERATIONWWII GENERATION Born: 1900-1924

  5. Born: 1900-1924 GI Generation, Great Depression, Greatest Generation, WWII Generation

  6. Born: 1900-1924 GI Generation, Great Depression, Greatest Generation, WWII Generation Defining Moments World War II Great Depression Pearl Harbor Cultural Shifts Rise of Radio Role of Women Ford’s Model T

  7. Born: 1900-1924 GI Generation, Great Depression, Greatest Generation, WWII Generation Entertainment Charlie Chaplin Josephine Baker Radio Variety Shows Bob Hope Bing Crosby Big Band Music Edward R Murrow Jack Benny Rogers and Astaire Gone With the Wind

  8. Born: 1900-1924 GI Generation, Great Depression, Greatest Generation, WWII Generation Current Media Habits

  9. POST WAR GENERATIONSILENT GENERATION Born: 1925-1943

  10. Born: 1925-1943 Post War Generation, Silent Generation

  11. Born: 1925-1943 Post War Generation, Silent Generation Defining Moments Beginning of The Cold War Signing of GI Bill Korean War Cultural Shifts Development of Interstate Highways Televisions become affordable Anti-Soviet/Communism Movement begins with Cold War

  12. Born: 1925-1943 Post War Generation, Silent Generation Entertainment TV for Kids Howdy Doody Cartoons Edward R Murrow on TV I Love Lucy Ozzie & Harriet The Rat Pack The Man in the Grey Flannel Suit

  13. Born: 1925-1943 Post War Generation, Silent Generation Current Media Habits

  14. BABY BOOMERS Born: 1943-1960

  15. Born: 1943-1960 Baby Boomers

  16. Born: 1943-1960 Baby Boomers Defining Moments War in Vietnam JFK Assassination NASA Moon Landing Desegregation Cultural Shifts Women’s Lib Movement Peace Movement Draft Resistance British Invasion

  17. Born: 1943-1960 Baby Boomers Entertainment Leave It to Beaver Mary Tyler Moore Disneyland The Graduate Dr. Strangelove James Bond The Beatles Motown

  18. Born: 1943-1960 Baby Boomers Current Media Habits

  19. GENERATION X Born: 1961-1980

  20. Born: 1961-1980 Generation X

  21. Born: 1961-1980 Generation X Defining Moments Fall of Iron Curtain 9/11 Dot.com Collapse Cultural Shifts Divorce and Separation Personal Computers Personal Wealth

  22. Born: 1961-1980 Generation X Entertainment Sesame Street Star Wars Music Television Disco Heavy Metal Seinfeld Grunge Friends

  23. Born: 1961-1980 Generation X Current Media Habits

  24. GENERATION YECHO BOOMINTERNET GENERATIONMILLENIALSMTV GENERATIONGENERATION Z (1997-2001) Born: 1981-2001

  25. Born: 1981-2001 Generation Y, Echo Boom, Internet Generation, Millenials, MTV Generation, Generation Z

  26. Born: 1981-2001 Generation Y, Echo Boom, Internet Generation, Millenials, MTV Generation, Generation Z Defining Moments Columbine Shootings Attacks on 9.11.01 Hurricane Katrina 2004 Tsunami Cultural Shifts Rise of the Microprocessor

  27. Born: 1981-2001 Generation Y, Echo Boom, Internet Generation, Millenials, MTV Generation, Generation Z Entertainment Nick TV Sponge Bob Squarepants Pokemon Hip Hop Facebook Raves MySpace

  28. Born: 1981-2001 Generation Y, Echo Boom, Internet Generation, Millenials, MTV Generation, Generation Z Current Media Habits

  29. Where are we at now?Speaking to the NHTSA Audience

  30. Media Today • Media fragmentation abounds • Traditional media has seen a loss of audience to the web • Increase of peer-to-peer and user generated content via the web, cell phones and PDA’s • Bottomline…Media is in a state of flux and advertisers need to find alternative means, other then traditional media to reach their target audience

More Related