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Positioning of Aruba as economic gateway between Latin America and Europe

Positioning of Aruba as economic gateway between Latin America and Europe. Caroline Rodenburg. Introduction Contents. Introduction Strategic Investigation Market analysis Opportunities Strategy for development Green Gateway. Introduction Strategic Investigation.

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Positioning of Aruba as economic gateway between Latin America and Europe

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  1. Positioning of Aruba as economic gateway between Latin America and Europe Caroline Rodenburg

  2. IntroductionContents • Introduction Strategic Investigation • Market analysis • Opportunities • Strategy for development Green Gateway

  3. Introduction Strategic Investigation • ‘How can Aruba, as part of the Kingdom of The Netherlands, position itself in short and medium term, as an economic gateway between Latin America and Europe and vice versa’

  4. Why Aruba as an economic gateway between Latin America and Europe? • Aruba has strong ties with The Netherlands for over 200 years; • Aruba can make use of strong network of Dutch embassies in LATAM and EU; • Aruba has historical relationships with Latin American countries; • Aruba is strategically positioned between Latin America and Europe; • Aruba has the ability to understand and translate the culture from Latin America and The Netherlands; • The combination of Aruba and NL brings a unique proposition; • This unique proposition is beneficial for both Aruba and The Netherlands and brings sustainable competitive advantage.

  5. Market analysis

  6. Sector analysis LATAMMajor developments and sectors • Infrastructure • Brazil: Some 12,000 projects with a total value of nearly US$ 740 billion are expected to be implemented until 2016. • Brazil will build over 800 airports. • Colombia: Restoration of the river (Rio Magdalena -USD 9 billion project) and rail transportation and design a system of airports and ports in line with the growth of international trade. • Panama: The Colón Free Zone receives over 250,000 visitors a year and it is home to 1,751 companies. Further expansion planned. • Oil & Gas • Brazil plans to inject USD 250 billion until December 2014 in the oil & gas sector. • Colombia plans large investments in Oil & Gas: till 2015 USD 16 billion in exploration and production, USD 12 billion in transportation and USD 617 million in refining. • Agribusiness • Brazil / Colombia: Encouraging sustainable development of agriculture. • Tourism • Panama: 10.000 hotel rooms have been built over the last 3 years.

  7. Opportunities

  8. Opportunities (I) Setting the scene Aruba Green Gateway (green) Technology Financial intermediation and business integration Green Zone Aruba Latin-America Europe Tourism Logistics

  9. Opportunities (II) • Considering the USP’s of Aruba, we have identified the following niches on a short, medium and medium-long term: Short term • Matchmaking & Consulting • Acquisition support • Project & Process Management • Financial intermediation & Business Support • Education and Training • Financial intermediation and Business Integration • Development of new unique products for theinternational financial services industry • Project Management • Construction of Hotels and Facilities • Medium - long term • Matchmaking • Consulting • Project & Process Management • Financial Intermediation & Business Support • Education and Training • Tourism (based on Green Exhibition Hall & Convention Center) • Capital Raising • Certification • Compliance Reviews • R&D and Testing • Production & Technology delivery • Sales & Operations • Management and Supervision • Hotel Operations

  10. Strategy for the development of Aruba as ‘Green Gateway’

  11. Proposition and USP’s • Key themes creating synergy for Green Zone Aruba Image building Cooperation knowledge institutes NL/EU-LATAM Awareness internal / external) • ‘Green Community Network’ • Gateway community Promotion Attracting talent Matchmaking Exhibition & Convention Carbon War Room Solar farms Incubator facility Wind parks Business Support • ‘Showcase Sustainable Island’ • Concrete sustainable energy for Aruba Green stock exchange • ‘Green Incubator’ • Supporting infrastructure Green Park Lab & Testing Air/Water treatment Business Support Knowledge & training facility Bio based e.g. algae farming Waste management Certification Propositions Projects Finance Insurance • ‘Green Integrator’ • Intermediation Process and project management

  12. Ernst & Young Jan Peter Balkenende Vernon HuertaCaroline Rodenburg Boompjes 258 Vondellaan 4 Antonio Vivaldistraat150 3011 XZ Rotterdam Oranjestad1083 HP Amsterdam The Netherlands Aruba The Netherlands +31 88 4079028 +297 59438344 +31 88 407 08 09www.ey.nl www.ey.com/anwww.ey.nl

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