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Rooibee Red Tea Company Series A-1 $1.5 Million Preferred Stock Offering Heather Howell

Rooibee Red Tea Company Series A-1 $1.5 Million Preferred Stock Offering Heather Howell Chief Executive Officer August 15, 2012. The only full line of USDA Organic ready-to-drink rooibos tea One of the fastest growing beverage categories • 2011 RTD tea sales grew 5.2% to $6.5 billion

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Rooibee Red Tea Company Series A-1 $1.5 Million Preferred Stock Offering Heather Howell

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  1. Rooibee Red Tea Company Series A-1 $1.5 Million Preferred Stock Offering Heather Howell Chief Executive Officer August 15, 2012

  2. The only full line of USDA Organic ready-to-drink rooibos tea One of the fastest growing beverage categories • 2011 RTD tea sales grew 5.2% to $6.5 billion • 2014 RTD tea sales growth to reach $8.3 billion • Rooibee Red Tea sales have tripled year over year 2010, 2011, 2012 Consumers are aspiring to a healthy lifestyle Rooibee Red Tea is very well positioned • First to market with rooibos ready-to-drink bottled tea • Taste Profile is excellent and award winning Page 2 8/15/2012

  3. Factors for Success in a Beverage Company Great Product (with Great Branding) National Distribution achieved in 2011 (UNFI, KeHE) Sales and Marketing Strength • Presence Marketing, Inc. • The Matrix Group • Focus on Tastings Ability to Drive Revenue Growth • COGS improvement in future Management with Beverage Company Experience Page 3 8/15/2012

  4. • Naturally Caffeine-Free • All Natural • Low in Calories • Rich in Anti-Oxidants • A Full Serving of Vitamin C • Certified USDA Organic RooibeeRedTea.com Page 4 8/15/2012

  5. Major Customers Page 5 8/15/2012

  6. Everything is Bigger in Texas Page 6 8/15/2012

  7. Leadership Team Management Heather Howell, CEO 15 years experience in executive roles for Fortune 500 and Fortune 100 companies Jeff Stum, Founder, COO Former Brown-Forman Marketing Executive Barbara T. Smith, Controller, HR Coordinator Independent Directors Phoebe Wood, former CFO Brown-Forman Serves on 3 public company boards: Invesco, Coca-Cola Enterprises, and Leggett & Platt Ted Nixon, Chairman and CEO DDW Color Dana Bowers, former owner and founder of iPay Technologies Ernst & Young Entrepreneur of the Year Page 7 8/15/2012

  8. Sales Strategy • 2012 regional expansion (East Coast, Midwest, Southeast - UNFI and KeHE distribution) • 2013 national expansion (national retail chains) • 2014 kids line extension Financials Page 8 8/15/2012

  9. Series A-1 Preferred Shares • $1.5 million raise • $5 million pre-money valuation • 1/3 committed • $25,000 minimum investment Use of Proceeds Marketing Working Capital R&D • Kids line extension COGS Improvement • Plant-based plastic bottles Page 9 8/15/2012

  10. Exit Strategy At 200,000 cases gain national attention (2013 Forecast) At 500,000 cases become a “Takeover Target” (2014 Forecast) Likely Purchaser: • Major Beverage Company with National and International Distribution Page 10 8/15/2012

  11. Rooibee Red Tea Company Series A-1 $1.5 Million Preferred Stock Offering • Niche Product • Fast Growing Beverage Category • Nationwide Distribution • Award Winning Taste & Team Contact: Heather Howell Chief Executive Officer 502.548.1020 Heather@RooibeeRedTea.com Page 11 8/15/2012

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