Social Media Advertising: The New Trend Of Marketing

1. SOCIAL MEDIA ADVERTISING: THE NEW TREND OF MARKETING Marketing is the main ingredient for a successful journey of any company whether offering services or product and also situated in any part of the world. Some may find it awkward, but marketing is the only job every person related to the company does in one way or the other! Therefore since ancient times, marketing has had a very vital role to play in the formation, survival, and growth of any company. Earlier it was done through mediums like mouth publicity, banners, pamphlets, and other means. But with the advent of technology and new times, social media advertising is one of the most used media for marketing in any company, in any corner of the world. Social media advertising includes Facebook marketing, Instagram marketing which is also called hashtag campaigning, twitter marketing, and various other social media platforms being used for marketing. Social media advertising is done through making company pages, for instance, there is a Facebook page of almost every company be it a start-up, or a top-level company. Also, this Facebook page is updated on regular basis regarding the offers the company has to give to its customers. On Instagram, hashtags are generated related to the product or service, and people seldom use them for getting more views on the post related to the company. Twitter is yet another social media platform which uses hashtags for the purpose of marketing.

2. Social media advertising is gaining more popularity day by day and now has become the main function of management in all the companies. Apart from this many institutes are now providing social media advertising courses to the individuals, who want to make a career in this sector. Thus, social media advertising has now evolved as a discipline also, with proper literature and case studies to analyze on.