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Digitale trends

Digitale trends. David Siegel: Killer websites. Kunsten at designe websites, 2000. Patrick J. Lynch & Sarah Horton: Web Style Guide, 1999. Aaron Marcus & Emilie West Gould: Crosscurrents. Cultural dimensions and Global Web User-Interface Design, in: Interactions, juli + august 2000.

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Digitale trends

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  1. Digitale trends

  2. David Siegel: Killer websites. Kunsten at designe websites, 2000. Patrick J. Lynch & Sarah Horton: Web Style Guide, 1999. Aaron Marcus & Emilie West Gould: Crosscurrents. Cultural dimensions and Global Web User-Interface Design, in: Interactions, juli + august 2000.

  3. David Siegel: tre generationer for webdesign. 1. generation. Liniær struktur. Funktion fremfor æstetik. Væg-til-væg-tekst. Eksempler: geocities.com/capitolHill/2051/ 2. generation. Netscapes lancering af udvidelser til HTML. Menubaseret. Eksempler: www.europeancachet.com, www.maersk.com, www.ddc.dk, www.ifm.ku.dk, www.collectivestudios.com 3. generation. Fokus på totaloplevelse, tilrettelagt forløb, funktion og æstetik ikke et ’enten-eller’, men et ’både-og’. Eks. www.art.uiuc.edu/ludgate/, www.gizmonics.com, www.highfive.com, www.k10k.dk

  4. Partick J. Lynch & Sarah Horton: Struktur afhænger af formål og målgruppe. Designmaskinen: Forskellige former for markedsføring: Multiregional tilpasning: www.mcdonalds.com, Www.levis.com Global fortolkning: www.ikea.com Universalisme: www.disney.com

  5. Aaron Marcus & Emilie West Gould: Udgangspunkti Geert Hofstedes undersøgelse af IBM Ansatte i 52 lande. Kulturelle differentieringsparametre: 1. Powerdistance (hvor stor forskel mellem ’høj’ og ’lav’). 2. Individualisme vs kollektivisme 3. Feminitet vs maskulinitet 4. Uncertainty Avoidance (undgåelse af usikkerhed).

  6. Website med høj power distance: Eks. www.pk.uum.edu.my/uummain/ Website med lav powerdistance: Eks. www.ichthus-rdam.nl/

  7. Websites med høj uncertainty avoidance: Eks. www.sabena.com/ Websites med lav uncertainty avoidance: Eks. www.britishairways.com/

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