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British Tourism Framework Review

British Tourism Framework Review. Consultation. Improve the “collective” marketing of England Drive up quality of experience & place Build on our strengths Maximise the 2012 opportunity for England Champion the cause of tourism . The Framework – makes the case for tourism. £97bn

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British Tourism Framework Review

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  1. British Tourism Framework Review

  2. Consultation • Improve the “collective” marketing of England • Drive up quality of experience & place • Build on our strengths • Maximise the 2012 opportunity for England • Champion the cause of tourism

  3. The Framework – makes the case for tourism • £97bn • 225,000 jobs • Entry-level and entrepreneurial jobs • Tourism cannot be off shored and has impact right across the country

  4. The Framework – sets out the opportunities • Strength, variety and richness of offer in England • 2012 and the Cultural Olympiad • Decade of Sport • VisitEngland – a new body for tourism

  5. The Framework – sets out challenges • Financial constraints (doing fewerthings better) • Perceptions and understanding of tourism • Inconsistencies in quality • The cost of doing business in England

  6. Our visionTo maximise tourism’s contribution to the economy, employment and quality of life in England

  7. Strategic Framework objectives • Increase England’s share of Global Visitor Markets • Offer visitors compelling destinations of distinction • Champion a successful, thriving tourism industry • Improve engagement between the visitor and experience

  8. Increase England’s share of global visitor markets • The national and international marketing strategy (and Olympics marketing strategy) • A business tourism action plan • A national events programme including the Cultural Olympiad, the Decade of Sport and the Queen’s Diamond Jubilee

  9. Create compelling destinations of distinction • Regional tourism framework agreements celebrating and cementing the activity of the visitor economy within regions and amongst a range of regional partners • Best practice in destination management planning • Assured England (a new approach to Quality accreditation) • The England Satisfaction Survey

  10. Champion a successful, thriving tourism industry • Making the case for Tourism • National Research and Intelligence Programme • Resort Action Plan • Rural Tourism Action Plan • Sustainability • The National Skills Strategy

  11. Greater engagement between the visitor and experience • Modernising visitor information • Tourism and Transport Strategy • Accessibility

  12. Taking the challenge forward

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