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Marketing and Its Importance

Marketing and Its Importance. CTE Introduction. Marketing. When the producer is someone other than the consumer , some form of exchange takes place. Exchange. Exchanges take place every day: Buying a hamburger Seeing a movie Visiting the dentist. Marketing.

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Marketing and Its Importance

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  1. Marketing and Its Importance CTE Introduction

  2. Marketing • When the producer is someone other than the consumer, some form of exchange takes place.

  3. Exchange • Exchanges take place every day: • Buying a hamburger • Seeing a movie • Visiting the dentist

  4. Marketing DEFINITION: Marketing is the process of DEVELOPING PROMOTING DISTRIBUTING Products in order to satisfy customers !!!!!!! What are Products?GOODS SERVICES IDEAS

  5. Marketing 4p,s ? • Marketing is a process • It involves the 4 p’s • Product • Pricing • Promoting • Placing

  6. Marketing • Products: must be planned • Prices: must be determined • Promoting: products is essential • Placing: products must be accessible to customers

  7. Marketing • These activities link producers and consumers so exchanges can be made.

  8. Marketing is all Around Us • Marketing can be done: • Phone • Mail • Computer • Videotape • Doorstep

  9. Durable Goods Nondurable Goods Services People Places Organizations Ideas What is Marketed?

  10. Benefits of Marketing ? • Raises the standard of living. • Adds utility to goods/service. • Makes buying convenient. • Maintains reasonable prices. • Improves the quality of life.

  11. Benefits of Marketing ? • Provides a variety of goods and services. • Increases Production

  12. Without Marketing . . . • Increased Costs • Less Variety • Less Competition (economy suffers)

  13. Without Marketing . . . • Fewer product Improvements. • Fewer products developed. • Stock shortages and overages.

  14. The End Have a great day!

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