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Turn Offs for the Deal Seekers

Turn Offs for the Deal Seekers. Kid’s Meal Deals (Popcorn, soda, and candy). Kosher Food Options. The Self-Indulgent (Seg3) – Interested in being comfortable . This segment of comfort seekers are interested in having the best of the best. The like to hear about: -Couches -Waiter service

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Turn Offs for the Deal Seekers

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  1. Turn Offs for the Deal Seekers Kid’s Meal Deals (Popcorn, soda, and candy) Kosher Food Options

  2. The Self-Indulgent (Seg3) – Interested in being comfortable

  3. This segment of comfort seekers are interested in having the best of the best. • The like to hear about: • -Couches • -Waiter service • -Good food • Cushioned chairs • Listening devices • Handicap access • A large theater The Self-Indulgent

  4. Turn Offs for the Self- Indulgent Theaters cleaned between each movie viewing, Our regularly cleaned bathrooms are stroller accessible and equipped with changing tables.

  5. The “Segmentation Wizard” is a 30 second shortcut survey that is extracted from the 15 minute survey and identifies the segment membership of that individual IDENTIFY TARGET MARKET DEVELOP SURVEY QUESTIONS 10 – 15 minutes INTERNET IdeaMap™ SURVEY SUY Potential theater attendants ANALYZED SURVEY RESULTS → Addressable Minds SEGMENTATION WIZARD Segmentation Wizard consists of 3 or 4 elements identified in the in-depth 10 – 15 minute survey 5

  6. The movie theater Segmentation Wizard– Online exampleThe Segmentation Wizard is a short survey with the questions derived from the full survey to identify segment membership http://mjiweb.com/mjitt/QC_Fall2011_Movie2/index.htm

  7. “How likely are you to go to this movie theater based on this information… Isolated Smoking Sections?” Not At All, Some What, or Very Much

  8. “How likely are you to go to this movie theater based on this information… Waiter service at the touch of a button?” Not At All, Some What, or Very Much

  9. You fall under the segment… Family Oriented.

  10. To Conclude… We placed our survey takers into 3 segments. We differentiated the 3 segments as Family Oriented, Deal Seekers, and the Self-Indulgent. Positive Emotions can be uncovered and subsequently reinforced in the marketing elements You can improve messaging...but you have to Know the segmentation (Be able to identify your survey takers with each other and separate them into groups) Give the right message to the right segment (Understand what appeals to who)

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