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Ch. 6: Images and Persuasion

Ch. 6: Images and Persuasion. traditionally, the term “persuasion” has focused only on words; persuasion as “verbal strategy”. but this is changing, and it is necessary to discuss the visual as an integral element of persuasion in our time. How Images Persuade (p. 151-156).

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Ch. 6: Images and Persuasion

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  1. Ch. 6: Images and Persuasion traditionally, the term “persuasion” has focused only on words; persuasion as “verbal strategy” but this is changing, and it is necessary to discuss the visual as an integral element of persuasion in our time. How Images Persuade (p. 151-156) Image as Representation of Reality - typically photographs, “realism”, “see it for yourself/myself”

  2. - alleged to be “as it really is/was” (but remember Burke!)

  3. Attracting the attention: 1. violate reality

  4. 2. metaphor: putting one thing in relation to another

  5. 3. visual parodies: flatter audience by relying on their ad expertise

  6. 4. direct eye gaze: we look at those who are looking at us

  7. Image as Proof: “Look, see for yourself how the DNC is diverse, Bush is great, clean water is good, and sprawl is bad”

  8. Image as Argument: not only “proof”, aren’t these images also working to say that the DNC is diverse, that Bush is great, that clean water is good, and that sprawl is bad?

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