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ADVOCACY BRIEFING

ADVOCACY BRIEFING. Advocacy Briefing. Nature of Persuasion Methods of Organization Building the Persuasive Brief. Nature of Persuasion. Persuasion is… Communication that influences and changes the beliefs, feelings or behavior of a listener. Three reasons to persuade Convince Stimulate

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ADVOCACY BRIEFING

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  1. ADVOCACY BRIEFING

  2. Advocacy Briefing • Nature of Persuasion • Methods of Organization • Building the Persuasive Brief

  3. Nature of Persuasion • Persuasion is… • Communication that influences and changes the beliefs, feelings or behavior of a listener • Three reasons to persuade • Convince • Stimulate • Motivate

  4. Nature of Persuasion • Briefing to convince • Alter the beliefs and judgments Examples Prosecuting attorney tries to convince jurors a defendant is guilty. President of CGOC convincing club manager to extend the hours of the club.

  5. Nature of Persuasion • Briefing to stimulate • Speaker reinforces and intensifies beliefs or feelings of listeners Examples Coach gives the football team a pep talk to generate enthusiasm and winning spirit. A political leader makes a Veterans’ Day speech to rekindle patriotic feelings.

  6. Nature of Persuasion • Briefing to motivate • Inspires the audience to act Examples Highly effective TV commercials. Candidate asking for votes. Project officer for the CFC campaign encourages participation in fund raiser.

  7. Nature of Persuasion • Selecting a Topic • Key to success • Degree of commitment to issue • Ability to select appropriate supporting material • Ability to organize and deliver your briefing

  8. Nature of Persuasion • Proposition statement • Acts as focal point for your arguments • Write a sentence you can provide a solution with support material

  9. Nature of Persuasion Examples 1. The military must play a bigger role in U.S. drug interdiction efforts. 2. The military must not play a bigger role in U.S. drug interdiction efforts.

  10. Nature of Persuasion The military must play a bigger role in U.S. drug interdiction efforts. • Pros: Decreases crime, drug-related health problems, and indirect cost to the nation • Cons: Undermines our constitutional liberties and detracts from military training

  11. Methods of Organization • Military style briefing • Most common patterns • Reason • Problem Solution • Pro/Con or Con/Pro • Pro/Con (plus 1)

  12. Methods of Organization • Reason – clear and straightforward • The military must play a bigger role in U.S. drug interdiction efforts. • Reason 1: Decreases crime • Reason 2: Decreases drug-related health problems • Reason 3: Decreases indirect cost to the nation

  13. Methods of Organization • Problem Solution – often used for proposition of policy • The government must use the military to combat the serious illegal drug problem in the U.S. • Problem: The illegal drug problem in the U.S. is the most pressing national issue today • Alternative Solutions: 1. Law enforcement 2. Social programs 3. Military intervention • Selected Solution: Military intervention

  14. Methods of Organization • Pro/Con – state both sides of the issue evenly • The military must play a bigger role in U.S. drug interdiction efforts. • Pros: Decreases crime and drug-related health problems • Cons: Undermines our constitutional liberties and detracts from military training

  15. Methods of Organization • Pro/Con (plus 1) – state both sides of the issue evenly, followed up with additional support for the pro The military must play a bigger role in U.S. drug interdiction efforts. Pros: Decreases crime and drug-related health problems Cons: Undermines our constitutional liberties and detracts from military training Plus 1: Reduces indirect cost to the nation and slows the denigration of our social structure

  16. Building the Persuasive Brief • Choose a topic with two sides • Analyze and examine your audience • Explore topics from current events • Provide new insights into familiar topics

  17. Building the Persuasive Brief • Conduct research • Library sources, testimonies statistics and examples • Be willing to change or modify topic

  18. Building the Persuasive Brief • Phrase a clear proposition • Develop sound arguments • Use coherent organization • In General • Avoid “I think” or “in my opinion” • Stress research sources to build credibility

  19. Building the Persuasive Brief • Construct a well-developed introduction • Get attention • Present the proposition statement • Develop a forceful conclusion • Reemphasize proposition statement • Use a challenge to stimulate thought • Ask listeners to change their minds

  20. Building the Persuasive Brief • Build an effective delivery • Eye contact • Use gestures to emphasize arguments • Facial expressions and voice to express emotions • Practice, Practice, Practice

  21. Summary • Nature of Persuasion • Methods of Organization • Building the Persuasive Brief

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