BUSINESS PROCESS MAPPING STRATEGIC MANAGEMENT SESSION 14 C and E Class

1. BUSINESS PROCESS MAPPING STRATEGIC MANAGEMENT SESSION 14 C and E Class IgnTeodore Teddy Saputra SE.,MBA

2. Supply PROCESS PENAWARAN PENGIRIMAN PENAWARAN KEMBALI PENAGIHAN PENDANAAN

3. A brilliant analogy of Tony’s business model. “Spare a thought for Uncle Tony F, Chief Executive of “Air Asia”…… Arriving in a hotel in KL Sentral he went to the bar and asked for a pint of draught Guinness. The barman nodded and said, “That will be one Ringgit please, Uncle Tony.” Somewhat taken aback, Uncle Tony replied, “That’s very cheap,” and handed over his money. “Well, we try to stay ahead of the competition”, said the barman. ”And we are serving free pints every Wednesday evening from 6 until 8. We have the cheapest draught in Asia.” “That is remarkable value” Uncle Tony comments.

4. “I see you don’t seem to have a glass, so you’ll probably need one of ours. That will be 3 Ringgit please.” Uncle Tony scowled, but paid up. He took his drink and walked towards a seat. “Ah, you want to sit down?” said the barman. “That’ll be an extra 2 Ringgit. You could have pre-book the seat, and it would have only cost you a Ringgit” “I think you may to be too big for the seat sir, can I ask you to sit in this frame please” Uncle Tony attempts to sit down but the frame is too small and when he can’t squeeze in he complains “Nobody would fit in that little frame.”

5. “I’m afraid if you can’t fit in the frame you’ll have to pay an extra surcharge of RM 4 for your seat sir” Tony swore to himself, but paid up. “I see that you have brought your laptop with you” added the barman. “And since that wasn’t pre-booked either, that will be another 3 Ringgit” Uncle Tony was so annoyed that he walked back to the bar, slammed his drink on the counter, and yelled, “This is ridiculous, I want to speak to the manager”. “Ah, I see you want to use the counter.” Says the barman, “that will be 2 Ringgit please.” Uncle’s face was red with rage. “Do you know who I am?” “Of course I do Mr. Fernandes”

6. “I’ve had enough, what sort of Hotel is this? I come in for a quite drink and you treat me like this. I insist on speaking to a manager!” “Here is his E-mail address, or if you wish, you can contact him between 9 and 9.10 every morning, Monday to Tuesday at this free phone number. Calls are free, until they are answered, then there is a talking charge of only 10 sen per second provided you use Tune Talk. Using other mobile carriers would incur our normal charges of 30 sen per second. “I will never use this bar again” “OK Uncle, but remember, we are the only bar in Asia selling pints for one Ringgit…so that Now everyone can drink”.

7. Questions: • What is describe in the conversation above? • Why Tony Fernandes angry with the barman? • Will you implement your own business like Tony’s model? Why?

8. WHAT IS BUSINESS ??

9. WHAT IS BUSINESS BISAKAH ANDA MEMPRODUKSI PRODUK LEBIH MURAH DENGAN KUALITAS YANG LEBIH BAIK ??? How ? STRATEGI PROCESSES CAPABILITIES

10. Seperti juga layaknya pertandingan sepak bola, strategi‐strategi pada bisnis didasari pada kemampuan internal dan juga kondisi eksternalyangdihadapi. Seperti layaknya tim sepakbola harus dapat memainkan permainan offensive dan defensive, strategi‐strategi bisnis juga harus dinamis dan disesuaikan dengan kondisi eksternal yang dihadapi.

11. STRATEGI BUSINESS 1.OFFENSIVE STRATEGI • PENETRATION STRATEGY • MARKET DEVELOPMENT STRATEGY • DIVERSIFICATION STRATEGY - Integration strategy a) Forward Integration b) Backward Integration c) Horizontal Integration - Conglomeration Strategy 2.DEFENSIVE STRATEGY • RETRENCHMENT • LIQUIDATION

13. 4C Analysis Customer Corporation Competitors Change