Design Thinking Poster

1. DESIGN DESIGN THINKING THINKING 5 TEST 1 EMPATHIZE Design Thinking is a customer-centric, iterative problem-solving process of discovery, ideation and experimentation. Learn about the audience for whom you are designing, by observation and interview. Share your prototyped idea with your original user for feedback. Activities: § User testing § Observation § Picture-taking § Evaluation § Discussion Deliverables: § List of user feedback § Observation § Evaluation map § Proposed refinement Activities: § User interview § Informal chats § Observation § Shadowing § Mystery shopping § Picture-taking § Immersion Deliverables: § Personas § Empathy map § List of user feedback § Problems identified EMPATHIZE EMPATHIZE IDEATE IDEATE PROTOTYPE PROTOTYPE DEFINE DEFINE Empathize with your users TEST TEST Ideate by challenging assumptions and creating ideas for innovative solutions Prototype to start creating solutions Define your users’ needs, their problem, and your insights 2 DEFINE 4 PROTOTYPE Test solutions Build a representation of one or more of your ideas to show to others. Create a point of view that is based on user needs and insights. Activities: § Space prototyping § Physical/digital prototyping § Paper construction § Wireframe building § Storyboards § Role-plays Deliverables: § Physical/digital prototypes § Wireframes § Storyboards Activities: § Workshops § Stakeholder meetings § Focused groups Deliverables: § Design brief (including Point of View and How Might We statements) § Stakeholder map § Context map § Customer journey map § Opportunity map 3 IDEATE Brainstorm and come up with as many creative solutions as possible. Activities: § Ideation activities § Brainstorming § Workshops § Mindmaps § Sketching/ drawing Deliverables: § Ideas / concepts § Sketches § Prioritization map § Affinity map § Idea evaluation © Operational Excellence Consulting. All rights reserved.

2. DESIGN DESIGN THINKING THINKING 5 TEST 1 EMPATHIZE Design Thinking is a customer-centric, iterative problem-solving process of discovery, ideation and experimentation. Learn about the audience for whom you are designing, by observation and interview. Share your prototyped idea with your original user for feedback. Activities: § User testing § Observation § Picture-taking § Evaluation § Discussion Deliverables: § List of user feedback § Observation § Evaluation map § Proposed refinement Activities: § User interview § Informal chats § Observation § Shadowing § Mystery shopping § Picture-taking § Immersion Deliverables: § Personas § Empathy map § List of user feedback § Problems identified EMPATHIZE EMPATHIZE IDEATE IDEATE PROTOTYPE PROTOTYPE DEFINE DEFINE Empathize with your users TEST TEST Ideate by challenging assumptions and creating ideas for innovative solutions Prototype to start creating solutions Define your users’ needs, their problem, and your insights 2 DEFINE 4 PROTOTYPE Test solutions Build a representation of one or more of your ideas to show to others. Create a point of view that is based on user needs and insights. Activities: § Space prototyping § Physical/digital prototyping § Paper construction § Wireframe building § Storyboards § Role-plays Deliverables: § Physical/digital prototypes § Wireframes § Storyboards Activities: § Workshops § Stakeholder meetings § Focused groups Deliverables: § Design brief (including Point of View and How Might We statements) § Stakeholder map § Context map § Customer journey map § Opportunity map 3 IDEATE Brainstorm and come up with as many creative solutions as possible. Activities: § Ideation activities § Brainstorming § Workshops § Mindmaps § Sketching/ drawing Deliverables: § Ideas / concepts § Sketches § Prioritization map § Affinity map § Idea evaluation © Operational Excellence Consulting. All rights reserved.

3. Operational Excellence Consulting is a management training and consulting firm that assists organizations in improving business performance and effectiveness. Based in Singapore, the firm’s mission is to create business value for organizations through innovative design and operational excellence management training and consulting solutions. For more information, please visit www.oeconsulting.com.sg 3 © Operational Excellence Consulting. All rights reserved.