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“Impacting Employment Outcomes” Employer Campaign and Job Development in Washington State. Cathy Sacco Monica McDaniels Washington Initiative for Supported Employment (WiSe ) www.theinitiative.ws cathy@theinitiative.ws monica@theinitiative.ws.
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“Impacting Employment Outcomes”Employer Campaign and Job Development in Washington State Cathy Sacco Monica McDaniels Washington Initiative for Supported Employment (WiSe) www.theinitiative.ws cathy@theinitiative.wsmonica@theinitiative.ws (206) 343-0881 WWW.THEINITIATIVE.WS
Promoting employment through a Statewide Employer Initiative Your Business , Our Business
Charting our Future • Campaign/ Marketing committee • Research outside of Social Service Arena • Feedback • Link to National Efforts
Our Direction • Further Development and Design • Implementation outline for each Region in State • State wide Job Developer Coalition • Expanding our connections • GSI, Priority Spokane, ASTD, Leadership Connection • Evolving best practice • Hire Ability Day, Business Advisory Committee, Employer recognition awards, tool kit for business, state-wide trained supported employment professionals
Our Direction . . . • Diversifying our customers • Businesses are our customers, Training and CEU • Linking with Organizations • Portal to Businesses, Employer Website, WISE connected to local Business community
2004committee • – 12 months of prep work • Hired a PR firm • Internship > long term commitment • Message to Impact Business • Event – logo- define terminology-marketing materials “business to business” • Promotion/Sponsorship • On going funding • Evolution/Future Design
Key Components: • Yearly development • Outreach/Marketing/Sponsorship • Businesses promoting our message • Annual Event Day – (7th Annual) • Follow up connection * Speakers Bureau pilot
Event Day • October • – National Disability Awareness month • Keynote • Business that employs people with Developmental Disabilities • Honorary Co chairs • 2 year commitment – rotation • A large business • A small Business • Success Stories • Individuals with developmental Disabilities • Morning on the Job • New employers • Individuals looking for work • Vendor/provider agency support
Media • Hire Ability Day Website: • http://www.hireabilityday.org/ • HAD video – CM-TV • http://www.youtube.com/watch?v=VFXT1df_B9w
National Campaign“Think Beyond the Label” • ODEP Connecting – statewide effort • Messaging • Consistency • State specific outreach • Local communities • Local businesses • State Trained Professional • Job Developers and Coaches • www.wiseemployers.com
Pilot: Local Speakers Bureau • Who: • Major Bank • Insurance Brokerage Firm • Hospital/Health System • Digital Imaging Firm • Major Grocery Business • Local Small Business • Local Hair Salon
We Are Bridging the Gap …. • GSI breakfast meetings • GSI – quarterly topic sessions • Leadership Spokane • – annual business meeting • Priority Spokane • Leadership Connection • Cooperative with 4 area Universities • Outreach with Information/Education opportunities • Topic Breakfast mini trainings • Kiwanis • Rotary • ASTD • Downtown Leadership CORE