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By James Rawlinson Results
Aim and Purpose • The aim and purpose of my research was to gain feedback from a random audience and a focus group. I carried out the research to get a response from my target audience on what they would like to see from the new magazine and get to gain an audience profile of where they live. This was done to give me feedback and then I could further better my ideas for my magazine.
Methods and Techniques • During my research I used random sampling and focus groups to gain my feedback. Random sampling is used to get a random large quantity of research from people you don’t know so the results aren't bias. The focus group is a group of people when you can discuss the questions and get better feedback such as quotes. • I used random sampling because it’s a quick way to get primary research and is reliable and I used a focus group to get research from a target audience that I have chosen. I chose the group because I think that they would be the readers of my magazine and their feedback is more important.
Research data - Audience Profiling As you can see my results shows that the the majority of people in my audience are male, around the age of 16-21 and students. The majority of my audience are students which means they don’t have disposable income unless they have a part time job which2 of them do so they have money to spend on magazines each month. Also my target audience is more male which means I have to change the colours of the magazine to suit them.
Research data – Audience profile 2 From my research I have found that most of my audience live Harlow so that means I have to base my marketing in Harlow. And most of the people go to gigs and festivals and playing video games so I will have to make the majority of the advertising in the magazine about festivals and video games to attract the reader.
Research data – Media purchasing As you can see from my research, people are more likely to buy a magazine from a shop e.g. WHSmiths or a newsagents, so I will advertise and sell the magazines in shops. The average amount spent on a magazine is £3-4 and people are only buying one a week.
Research data – Personal Preferences My target audience would prefer to see Coldplay featured in the magazine and the chose ‘Tour life with the band’, ‘Gig review’ and ‘Latest news’ for a particular band in the indie genre. The gift that was most popular was an ITunes gift card which would be available for the fist magazine.
Research data – Personal preferences 2 Out of the three colour boxes to symbolize what the colours would look like together the most popular is the Black, White, Red and Blue because it symbolizes Britain. And the second Most favorite one was the natural colours because it is relaxed and that is what the genre is about.
Research data – Personal preferences 3 The magazine that was most popular was the Spin magazine (left) because of its layout. The colour also was the second highest and it matches my colour scheme. The layout is neat and that is the reason why Kerrang (middle) wasn’t picked. I wanted the magazine to be mature and appeal to the older ages.
Conclusion • In conclusion, I will out my target audience to 16-25 because these are the people that gave good feedback and these are the people that listen to this certain genre. I will aim my magazine at males because the majority were males that answered the magazine and I have a better understanding of what they would want. Language used will be formal but laid back as if I am talking to the audience in person because it fits the genre. Advertisement will consist of Gig/Festival ads to appeal to my audience. The magazine will be on sale in newsagents and each issue will be out monthly at a price of £2.50 because some students may not have money spare to buy a magazine so it will be cheap. • The first issue will have a free ITunes gift card and then in later issues a free song download to keep my readers interested. The colour scheme will consist of Black, White, Redand Blue to appeal to the British readers, and the front cover will be smart and neat will a simple layout and a long mid shot of the band. Features included in the magazine are ‘Tour life with the band’ and ‘Latest news’ such as band news/festivals they are playing at. Lastly big bands such as Coldplay will be featured and then smaller bands in later issues.
