1 / 59

CS 410 The MatchMaker Project

The MatchMaker Project aims to solve the single's dilemma by designing a handheld Bluetooth device that enables rapid communication and compatibility matching at social gatherings. It will be cheaper than current solutions and does not require cell phone towers. The initial market will be cruise lines, with a future market of the general public.

ogillespie
Download Presentation

CS 410 The MatchMaker Project

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CS 410The MatchMaker Project Milestones Presentation 12Nov03 Presented by Craig Gilkey, Nick Hundstad, & Michael Urban http:www.cs.odu.edu/~mpereras/CS410web.html CS 410 (Milestones)

  2. The Single’s Dilemma CS 410 (Milestones)

  3. Problem Statement • Single people routinely attend social gatherings for the purpose of meeting others with similar interests. • This purpose is significantly hampered by a lack of basic compatibility based dating services at these social functions. CS 410 (Milestones)

  4. Social Gatherings for Singles • Bars and Clubs • Cruises and Resorts • Group Oriented Social Activities • Ex. Masons, Christian Singles Groups, Jaycees CS 410 (Milestones)

  5. Characteristics of the Problem • Need for • Rapid Communication • Compatibility Matching CS 410 (Milestones)

  6. Rapid Communication • Single at a bar/social gathering: • On average, 3.3 hours trying to meet someone (MSNBC, 2003) • ‘Time constraints are the main reason for going into a dating service’ (Shipp, 2003) • 78% of online dating service customers: ‘speed of (internet dating) service was a primary consideration’ (Jupiter, 2003) CS 410 (Milestones)

  7. Compatibility • Lack of Compatibility is a key factor in unsuccessful relationships (Dixon, 2003) • Long term relationships need compatibility (Warren, 2003) • ‘Most online dating services use compatibility to match’ (MSNBC, 2003) Monica Godfrey and Andrew Lehrer met online.  (Photo: CBS) CS 410 (Milestones)

  8. Singles on Cruise Ships • A ‘limited or nonexistent perspective as to who they are compatible with’ (Motter, Campbell, 2003) • 10 major cruise lines carried 7.6 million passengers on 3,575 different cruises in 2002 (Garrison, 2003) • Of these, 54% were single From Carnival Cruise Lines (2003) CS 410 (Milestones)

  9. Match-up methods underway • Singles on Cruise Ships, 83% had used available ‘match-up’ methods set up by the ship (Campbell, 2003) • Cocktail Hour and Meet and Greet socials (Travelocity, 2003) • NO Compatibility match-up Pic of the Americana Lounge on The Carnival Sensation (Carnival, 2003) CS 410 (Milestones)

  10. The Bottom Line • At social gatherings, singles need a compatibility based dating service that utilizes both portability and fast communication CS 410 (Milestones)

  11. Our Societal Goal • The MatchMaker Project intends to create more compatible relationships between singles by incorporating portability and fast data transfer into a dating service. CS 410 (Milestones)

  12. Our Product Goal • Design a handheld Bluetooth™ device capable of meeting the societal goals • Others with Similar interest via Rapid Communication and Portability • Cheaper than current solutions • Does not require Cell Phone Towers • Initial Market: Cruise Lines, NCL and Carnival • By January 2005 (before Spring Break) • Future Market: General Public • By August 2005 CS 410 (Milestones)

  13. The MatchMaker will have the look and feel of a cell phone CS 410 (Milestones)

  14. Range of Bluetooth CS 410 (Milestones)

  15. CS 410 (Milestones)

  16. CS 410 (Milestones)

  17. CS 410 (Milestones)

  18. Compare Data CS 410 (Milestones)

  19. CS 410 (Milestones)

  20. Compare Data CS 410 (Milestones)

  21. CS 410 (Milestones)

  22. CS 410 (Milestones)

  23. Prototype • Decide on how the database will look • Create computer end input Software / GUI • Decide on how Matchmakers will analyze the database / exchange information • Make software to run on a PC the way it would run on MatchMaker Device CS 410 (Milestones)

  24. Proof of Concept– Phase 1 • Test 1 • Use computer GUI screens to create two test profiles • Set up two computers with Bluetooth devices run through simulated MatchMaker link and exchange of databases CS 410 (Milestones)

  25. CS 410 (Milestones)

  26. Test 3 • Test functionality when 9 MatchMakers come in contact with each other at once CS 410 (Milestones)

  27. Management Plan • 4 Phases of Organization • Phase 0: Project Conception (77 days) • Phase 1: Feasibility/ Prototype (111 days) • Phase 2: Plan-Detailed Specifics (212 days) • Phase 3: Production Phase (127 days) • Program Duration: 527 days • [End of Production… August 2005] CS 410 (Milestones)

  28. Phase 0 Project Staff CS 410 (Milestones)

  29. Length: 77 days/ ODU Fall (2003) Semester Phase 0 Deliverables Feasibility Milestones SBIR Approval for Phase 2 MatchMaker Web Page Phase 0 Tasks & Deliverables CS 410 (Milestones)

  30. Phase 1 Project Staff CS 410 (Milestones)

  31. Phase 1 Tasks & Deliverables • Length: 111 days/ ODU Spring (2004) Semester • Phase 1 Deliverables • Prototype Design • Independent Market Research • Initial Software Testing • SBIR Approval for Phase 2 CS 410 (Milestones)

  32. Phase 2 Project Staff CS 410 (Milestones)

  33. Phase 2 Tasks & Deliverables • Length: 212 days/ ODU Summer (2004) Semester • Phase 2 Deliverables • Preliminary Sales Contracts • Cruise Line Questionnaire • Testing (HW/SW) • Shock • On Sight Testing CS 410 (Milestones)

  34. Phase 3 Project Staff CS 410 (Milestones)

  35. Phase 3 Tasks & Deliverables • Length: 127 days • Phase 3 Deliverables • Sales Contracts Finalized • HW Outsource Produces Units • Maintenance Trainers Online • Product Release to General Public CS 410 (Milestones)

  36. Project Calendar CS 410 (Milestones)

  37. What’s After Production • New Customers To Target • Other Cruise Lines • General Public • Summer, 2005 • Production Out Years • Dependant on Market Saturation Point • Cruise Lines: 2 years after production starts (2007) • General Public: 4 years after Production (2009) CS 410 (Milestones)

  38. Evaluation Plan • Project Assessment • End of Each Phase • Success/ Failure, and Timeliness • Testing Review (Hardware and Software) • End of Phases 2 • Market Analysis • Phase 2 & 3: Contract Analysis (Cruise Lines) • End of Phase 3: Target Advertising Analysis • Can Product can be sold to public? CS 410 (Milestones)

  39. Funding Plan • Based on… • Staff Salaries • SBIR Funding • (Phases 1 & 2) • Through National Science Foundation • Required Resources • Time Until Phase Completion CS 410 (Milestones)

  40. Phase 1 Budget CS 410 (Milestones)

  41. Phase 1 Budget Items SBIR Funding: $100,000 CS 410 (Milestones)

  42. Phase 2 Budget CS 410 (Milestones)

  43. Phase 2 Budget Items SBIR Funding: $750,000 CS 410 (Milestones)

  44. Phase 3 Budget CS 410 (Milestones)

  45. Phase 3 Budget Items CS 410 (Milestones)

  46. Marketing Plan • Initial Market: Cruise Ships • Carnival: 20 Ships, NCL: 13 Ships • Cruise Line Purchases Units from us • Rent them out to customer • Typical Cost: Cruise + Airfare = $1089.66 • Typical Customer spends $230.20 on Drinks, Excursions, Services • Average number passengers: 2,045 • Of which 54% are single • Of those: ~350 with a singles program • Our Estimated Target Use per Cruise: 10 % • Why 10%? Promoted during ticket sale and on ship CS 410 (Milestones)

  47. CS 410 (Milestones)

  48. Competition Matrix CS 410 (Milestones)

  49. Marketing Strategy • Test/ Trial run: 300 units on 1 Ship • Near End of Pre-Production (Phase 2) • Through a Singles Cruise Agency • Large Organized Group • Exit Survey of Participants • During Cruise Ticket Sale • Tack Questionnaire Onto Cruise Line Initial Customer Information Form • Personal Data Collected for Device • Arrival: Device Preprogrammed with Data CS 410 (Milestones)

  50. Return on Investment CS 410 (Milestones)

More Related