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http ://InternetMarketingGroup.com

http ://EdTaylor.com. http ://InternetMarketingGroup.com. http :// IMG members.com. Client Only Content, Santa’s Helpers & Blog. C hief M arketing O fficer. Business Benefits of Social Media video Google on… Social Media ROI : Socialnomics

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http ://InternetMarketingGroup.com

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  1. http://EdTaylor.com http://InternetMarketingGroup.com http://IMGmembers.com Client Only Content, Santa’s Helpers &Blog

  2. Chief Marketing Officer Business Benefits of Social Media video Google on… Social Media ROI: Socialnomics http://www.youtube.com/watch?v=ypmfs3z8esI

  3. Reduced Expenses The main cost of social media marketing is the time. Approximately 58% of self-employed and small businesses strongly agreed that overall marketing costs dropped when social media marketing was implemented. 2011 Social Media Marketing Industry Report

  4. Estimated 2 Billion Searches Per Day

  5. “There's a direct relationship between how long marketers have been using social media and their weekly time commitment. For people just beginning with social media, 59% spend 1 to 5 hours per week. However, for folks who have been doing this for a few months or longer, most spend 6 hours or more per week on social media activities. A significant 47% of marketers who have more than 3 years experience spend at least 16 hours per week focused on social media activities.” 2011 Social Media Marketing Industry Report

  6. 88% of all marketers said their social media generated more exposure. 72% reported improving traffic and subscribers. 2011 Social Media Marketing Industry Report

  7. FB Business Pages

  8. FB Business Pages 10 Elements for Your Business Page 1. Use a Short Title your Typically, the shorter the title, the better, because each time you add content to your business page your title will append to the post. 2. Make an image that stands out Your business page image can be up to 180 pixels wide by 540 pixels high (it looks rather like a bookmark shape).

  9. Profile Photo 180×540 pixels

  10. FB Business Pages 3. Secure your username As soon as you get your first 25 “likes”, you'll be able to register your unique username at http://facebook.com/username. 4. Set a landing tab You can create a fully customized "landing page" for your non-fans, with images, keyword-rich text, links, even video. How? Just add the Static FBML app, paste in your FBML code (very similar to HTML), then edit your fan page settings to select the specific tab you wish non-fans to land on.

  11. FB Business Pages 5. Write an appealing About Us/Bio There's a small text box area just under your fan page picture; use this area very strategically to essentially summarize what you do, whom you help, and how you help them. Even better, include a call to action with a hyperlink (be sure to include the "http://" so it's clickable). 6. Import your blog posts Using the Notes app, pull in your blog feed so that each time you make a blog post, your fan page automatically updates and your fans can read and comment on the post.

  12. FB Business Pages 7. Show posts by page and fans You may have reasons for showing posts only by you on the business page, or only by your fans, but I highly recommend setting it to show both. That way, anyone who comes to your page can see the interaction from both sides. 8. Encourage your fans to add content Your fans can add their own photos, videos, and comments on your "wall." Allowing and encouraging your fans to add their own content will make them feel more a part of your online Facebook community, and when they tag themselves that content goes out into their feeds creating more visibility for you.

  13. FB Business Pages 9. Respond to your fans Providing quality content is just one aspect of building a good Facebook fan page (or any social networking presence, for that matter). Another critical aspect is engagement. By actively responding to your fans' comments, questions, suggestions, ideas, etc., you show that you're a company that cares, listens, takes action, and engages your community. 10. Broadcast to Twitter Using the new Facebook fan page to Twitter app http://facebook.com/twitter you can write status updates up to 420 characters that will go out as a tweet on your Twitter account and truncate at about 120 characters with a bit.ly link back to your fan page. Great for cross-promoting and extra visibility.

  14. FaceBook App profilebanner.com 493px x 68px. JPG, GIF or PNG No files larger than 2mb

  15. FB Ads

  16. Which FaceBook Ad lifted the click through rate by 2,666 http://whichtestwon.com/facebook-ad-copy-test?pollid=97

  17. My FaceBook Mistakes… Personal Page - Business Pages FaceBook~ How To Convert your Profile to a Business Page http://imgmembers.com/facebook-converting-you-profile-to-a-business-page/

  18. LinkedIn Profile Tips: 1. Display Your Personal Photo 2. LinkedIn Profile Headline 3. LinkedIn Status Update 4. List Companies Where You Worked & Schools Attended 5. Have at Least 3 Recommendations 6. Build Connections

  19. http://www.youtube.com/user/EdTaylorDotCom

  20. http://imgmembers.com/opportunity-marketing-the-social-revolution/http://imgmembers.com/opportunity-marketing-the-social-revolution/

  21. http://imgmembers.com/using-youtube-to-promote-you-blog/

  22. Video

  23. Success Stories Kogi Korean BBQ – The Kogi truck is now a staple of the Los Angeles area, delivering quality Korean BBQ via truck to different areas of the city daily. Owner Mark Manguera knew it would take off, but he couldn’t figure out how to let his growing customer base know where the truck would be each night. What did he end up doing? You guessed it. Twitter. He tweets the truck’s locations and times throughout the day, letting hungry customers know where to get their fix. It’s worked out splendidly. Mark and his team serve about 800 people per stop and have 22,000 Twitter followers. Twitter address: KogiBBQ

  24. 2. The Coffee Groundz– This Houston area coffee shop struggled to find an identity in the pre-Twitter world. In 2008 owner J.R. Cohen began Tweeting informally to customers and friends. Before long, a friend had the idea to order food to-go using the site. The Coffee Groundz does bang up online business, with total business up 30 percent as a result of Twitter. They use the site to advertise events, sell branded products and, yes, even place to-go orders. Twitter address: Coffeegroundz “My advice to businesses using Twitter is to just be yourself. That will take you farther than you could ever imagine.” —J.R. Cohen Managing Partner of the Coffee Groundz

  25. 3. Souplantation – This San Diego restaurant offers made from scratch soups and salads. They hired a social media specialist and began a very successful Twitter feed for the restaurant. The feed is used to play games with customers, such as trivia. Coupons and free meals are given out but only to the first respondent, thus driving up the desire for customers to take part. It’s also used to post recipes and other restaurant-specific information. It has proven to be extremely successful, having racked up over 3,000 followers and contributed to a 5-10 percent increase in foot traffic in the restaurant. Twitter address: Souplantation

  26. 10 Golden Rules of Social Media • Respect the Spirit Social Media. Social media is for communication and connection to people and information. Understanding this, even today, can flip your marketing and selling strategy on its head, but you’ll have far more success respecting the spirit of the Social Media, rather than throwing money at hard-sell tactics. • Listen. In the ’90s, the Golden Rule of posting to a Usenet Newsgroup or other online community was to listen first before speaking. Listening thoughtfully gives you a better sense of not only what people are saying but also how they are feeling. In virtual spaces where there are no visual cues, good listening skills become a powerful asset. The key to successful social media marketing is listening.

  27. 3. Add Value. Enter any online conversation with the aim of adding value. Before posting a message, ask yourself: How is this providing value to the conversation? To the community? In some circles, talking about your product or service can be considered valuable, but in most, it is unwelcome and intrusive. 4. Respond. A quick response is more important than ever, and thanks to search tools, alert apps and other services, it is possible to achieve. 5. Do Good Things. “Do well by doing good.” Doing good things can really help you to succeed in social media, too. It means fundamentally changing your business model from a single bottom line — profit — to a triple bottom line — people, planet, profit — and then perpetuating this social responsibility to all you do in business, including online marketing and selling.

  28. 6. Share the Wealth. In social media, sharing is the fuel of the conversation engine. “If you’ve got it, share it, spread it around,” I’d say, but I wasn’t only talking about money. I was talking about time, information and knowledge. 7. Give Kudos. Social media works when you are generous. There is nothing wrong with self-promotion, but things really take off when you give others praise or a moment in the spotlight. The rise of retweeting — real retweeting, not spammyretweeting — shows how far giving credit to others can go in social spaces.

  29. 8. Don’t Spam. And speaking of spam, there is also an ugly surge of spamming in social media, today’s equivalent of unscrupulous email marketers who inundated our email boxes with garbage and left a bad taste in our mouths for email marketing. 9. Be Real. Authenticity is the secret ingredient behind any good and valuable social media marketing campaign. If you know your audience, locate them online, listen, add value, respond, refrain from spamming and just be yourself, you’ll have far better and more long-lasting positive results than if you try to be someone — or something — you’re not. 10. Collaborate. Before you dive into social media for marketing and selling, take a look at who is out there and who is doing it well.

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