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Establishing Customer Trust

Establishing Customer Trust. Fit all the pieces to the puzzle. Satisfaction v. Loyalty. Customers seek different types of rewards Relationship with company prospers on an informal, more personal level Customers will still switch – be prepared!. Customer Trust.

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Establishing Customer Trust

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  1. Establishing Customer Trust Fit all the pieces to the puzzle

  2. Satisfaction v. Loyalty • Customers seek different types of rewards • Relationship with company prospers on an informal, more personal level • Customers will still switch – be prepared!

  3. Customer Trust • Ensure that customers feel their interests are placed first • Make sure customer feels comfortable and at ease

  4. The Three RsFramework • Rapport • Reassure • Relate

  5. Broad Framework • Provide an interpersonal encounter at every level • Online - superior Web functionality • Phone • Vendor

  6. Discover What’s Missing • Prioritize the complaint process • Customer Service • Work as a team

  7. Visualize the Goal

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