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10 Account-Based Marketing Metrics For ABM Success

Account Based Marketing metrics help B2B companies achieve growth by focusing on high-value accounts. Learn how to measure your ABM strategy`s success.

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10 Account-Based Marketing Metrics For ABM Success

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  1. 10 Account-Based Marketing Metrics For ABM Success Account Based Marketing (ABM) has become an influential tool for achieving focused growth in the tough B2B market. Account Based Marketing Metricsempower companies to create stronger bonds, shorten their sales cycles, and sign bigger deals by concentrating on high-value accounts and utilizing a tailored strategy. But how do you evaluate the outcome of your ABM efforts? Even if they are useful, traditional marketing metrics don’t always provide a clear picture for ABM. To truly understand the effectiveness of your strategy, you need to track a specific set of Account Based Marketing metrics.

  2. List of 10 Account-Based Marketing Metrics For ABM Success • 1. Target Account Engagement: Any ABM program needs engagement to continue functioning. The performance of your target accounts’ interactions with your marketing campaigns is evaluated by this parameter. Here are a few methods for determining engagement – • Website Visits – Keep an eye on the number of times your target accounts visit your website and examine the pages they visit and how long they stay on to learn about their interests. • Content Downloads – Monitor downloads of white papers, case studies, or other content pieces you’ve created specifically for your target accounts. • Email Open Rates and Click-Through Rates (CTRs) – Track how many recipients from target accounts open your emails and click on your calls to action. • Social Media Engagement – Analyze the interactions that contacts from target accounts have with your social media posts, including likes, comments, and shares.

  3. 2. Marketing Qualified Accounts (MQAs) • Finding the engaged accounts with the highest probability of becoming customers is essential for ABM. • Website Activity – Look for website behaviour that indicates buying intent, such as visiting product pricing pages or downloading case studies related to specific solutions. • Form Submissions – Track form submissions where contacts from target accounts provide additional information about their needs and challenges. • Engagement Level – Consider accounts with high levels of overall engagement across multiple channels as potentially sales-ready. • 3. Sales Accepted Leads (SALs) • Once the marketing team identifies MQAs, they’re frequently forwarded to the sales team for additional being eligible. • 4. Conversion Rates • The conversion rates are the percentage of target accounts that make it through your ABM funnel. Here are some important conversion rates to monitor – • MQA to SAL Conversion Rate - This metric indicates the success .

  4. SAL to Opportunity Conversion Rate – This metric shows how well your sales team is converting qualified leads into sales opportunities. • 5. Pipeline Velocity • The rate at which target accounts pass through your sales funnel is measured by pipeline velocity. • 6. Average Deal Size • ABM often targets large, high-value accounts. Therefore, the average deal size secured through ABM campaigns is typically higher than deals generated through traditional marketing tactics. • 7. Customer Acquisition Cost (CAC) • The entire cost charged in obtaining a new customer is known as the customer acquisition cost, or CAC. • 8. Customer Lifetime Value (CLTV) • Customer Lifetime Value (CLTV) is the entire amount of money that a client is anticipated to bring in during the course of doing business with you. • 9. Account Expansion & Upsell Revenue • A successful ABM program doesn’t stop at initial customer acquisition.

  5. 10. Net Promoter Score (NPS) • It is possible that a consumer will refer your business to others as determined by the Net Promoter Score (NPS), a customer loyalty indicator. A high NPS score indicates happy customers who are brand advocates. • Optimizing Your ABM Strategy • By regularly monitoring these important ABM indicators, you might gain helpful details about the success of what you’re doing. • Conclusion • ABM offers a targeted and data-driven approach to B2B marketing, fostering deeper customer relationships and driving significant revenue growth. the effectiveness of your campaigns, optimize your strategy, and ensure your ABM program delivers long-term success for Okko Global.

  6. CONTACT US +1 (925) 505-4414 info@okkoglobal.com www.okkoglobal.com Okko Global Services LLC, 3680 Wilshire Blvd Ste P04 - 1070 Los Angeles, CA 90010

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