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Chap. 8 – China, Japan & South Korea

Chap. 8 – China, Japan & South Korea. Global Public Relations. China. Communist model, but gradual decentralization of authority Strong economic growth Pragmatic development; planned privatization WTO entry and global trade having impact on world economy. Challenges Remain.

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Chap. 8 – China, Japan & South Korea

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  1. Chap. 8 – China, Japan & South Korea Global Public Relations

  2. China • Communist model, but gradual decentralization of authority • Strong economic growth • Pragmatic development; planned privatization • WTO entry and global trade having impact on world economy

  3. Challenges Remain • Poverty, especially among rural population • Environmental crises • Ongoing central government management of economy • Tightly controlled media • High power-distance index • Legacy of “Miss PR”

  4. Terms Worth Understanding • Ren --- benevolence • Li --- rituality • Yi --- fidelity • Guanxi --- network of relationships • Also – the importance of preserving face

  5. China’s Recent PR History 1980-1985 1986-1989 1989-1992 1992-2000 2000-Now

  6. Factors to Monitor • Trend toward transparency • Growing media freedom; new media • Expanding international business • Emerging public advocacy • Professionalization of public relations

  7. Japan’s PR Context • From foreign occupation following World War II to 15% of world GDP • Western democracy, imperial tradition • End of “lifetime” employment, consumer complacency, quiet stakeholders • Wa --- collectivism, harmony and concord • High-context communication pattern

  8. Japan’s Unique Media • Print media strength; strong newspaper circulation • Media family owned • Role of NHK • No “watchdog” role • Press Clubs

  9. Japan’s PR Past • Rooted in Propaganda (pre-World War II) • Stress on government information following war • PR growth paralleled economic growth from 1950s • Linked with advertising and marketing • Supported sales, product publicity

  10. PR Prospects in Japan • Lingering association with media relations • Promising growth in specialized counsel • Growing recognition of value of 2-way communication

  11. Status of South Korea • Consolidating economy and democracy • Government-business partnerships • Strong Confucian influence; considerable Christian presence • High power-distance; high collectivism; high-context communication • Emphasis on interpersonal communication

  12. Other Characteristics • Hard-won media freedom • Substantial new media penetration • PR introduced post-World War II by U.S. military • Hong bo = PR (literally “publicizing widely”) • Initially 1-way model; ‘88 Olympics and election of ‘92 ushered in improvements

  13. PR in South Korea Now • Substantial presence of global PR firms • Established professional organizations and publications • Higher education programs through doctoral level • Advanced employment of new communication technologies • Still – profession not fully appreciated

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