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Corporate Color 1 Pertemuan 19 s.d 20. Matakuliah : U0094/Color Theory Tahun : 2008. Introduction. Corporations have spent millions of dollars establishing a corporate identity, image & brand equity through their logos, advertising, web sites & signage.
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Corporate Color 1Pertemuan 19 s.d 20 Matakuliah : U0094/Color Theory Tahun : 2008
Introduction Corporations have spent millions of dollars establishing a corporate identity, image & brand equity through their logos, advertising, web sites & signage. Company must convey an instant message of who they are & what they stand for. The colors not only identify, they idealize.
Color is powerful and can affect the way people react to your corporate identity. We all have similar emotive responses to it - color is primal.