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F15 Club Peroni Field Sales Brief

F15 Club Peroni Field Sales Brief. What is Club Peroni. Club Peroni is a premium On Trade loyalty scheme that rewards independent On Trade establishments for stocking bottled Peroni Nastro Azzurro .

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F15 Club Peroni Field Sales Brief

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  1. F15 Club PeroniField Sales Brief

  2. What is Club Peroni • Club Peroni is a premium On Trade loyalty scheme that rewards independent On Trade establishments for stocking bottled Peroni Nastro Azzurro. • It has been supporting On Trade packaged stockists for over 10 yearsand ensures regular communication with and provides rewards for over 10,000 members • Membership is free • Accounts simply need to collect the Puntos printed on each case of 24 x 330ml Peroni Nastro Azzurro and redeem them against a catalogue of rewards including point of sale, glassware, branded merchandise and electricals. • In 2014, the purpose of Club Peroni will broaden to include a category trade facing website, packaged rewards scheme, ECRM programme, RTM offers and brochure features

  3. Question…… How much do you think we will be spending on Club Peroni in F15? £200,000

  4. How will we be evolving Club Peroni in F15? • In F15, the purpose of Club Peroni will broaden and the rewards scheme will simply be an element • It will include a category trade facing website, ECRM programme, RTM offers and brochure features as well as the packaged rewards scheme • Accounts will be encouraged to become members to gain exclusive access to promotions and exclusive content, giving them advice on how small adjustments can make a significant impact to their sales

  5. New Homepage

  6. Brand Facts

  7. Category Advice

  8. Interviews with key customers

  9. Monthly ECRM Newsletter

  10. How can you use it your roles? • Ensure all your current Peroni bottled stockists are members (not MOT) • Use it as a benefit of stocking Peroni bottles when selling the brand • Visit the new website when it launches • Visit the website on a monthly basis to check out new content • Use it to provide information you can share with your customers • Help us make it work!

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