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Designing, Implementing, & Scaling-up Mobility Innovations Design Thinking & Diffusion Innovation

Designing, Implementing, & Scaling-up Mobility Innovations Design Thinking & Diffusion Innovation. Judy Shanley, Ph.D. Asst. Vice President, Education & Youth Transition Co-Director, National Center for Mobility Management Easterseals, Chicago, IL. Learning Objectives.

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Designing, Implementing, & Scaling-up Mobility Innovations Design Thinking & Diffusion Innovation

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  1. Designing, Implementing, & Scaling-up Mobility Innovations Design Thinking & Diffusion Innovation Judy Shanley, Ph.D. Asst. Vice President, Education & Youth Transition Co-Director, National Center for Mobility Management Easterseals, Chicago, IL

  2. Learning Objectives • Learn about various design & implementation models • Design Think • Diffusion Innovation Theory • Think about how you can apply this within your own setting • Leverage community and national resources from NCMM and other Federal projects 2

  3. A Quote

  4. Healthcare Access Mobility Design Challenge

  5. About the Design Challenge • 16 community-level teams total • Competitively selected • Teams worked during 6 months to design a ready-to-launch responsive and sustainable solution Design Challenge Grants 5

  6. What is Design Thinking A creative process that helps you design meaningful solutions The methodology commonly referred to as design thinking is a proven and repeatable problem-solving protocol that any business or profession can employ to achieve extraordinary results. Design thinking is, then, always linked to an improved future. 6

  7. What is Design Think? 7

  8. Two Phases Each community gains confidence that it has crafted a solution that: Goal 1:Will be wanted and used by customers-Desirability Goal 2:Can be operationally and technologically feasible-Feasibility Goal 3: Can be financially launch and sustained-Viability 8

  9. Phase I May to July - Begin with 2 proposed solutions • Learn about each solution through conversations with partners and potential customers • Strengthen each solution using results from feedback and other research Phase 1 concludes with the team forming a single solution to take into Phase 2 9

  10. Phase II August through October -- Begin with single solution • Learn about the solution through conversations with partners and potential customers • Strengthen the solution using results from conversations and other research • Prepare a business plan that provides a roadmap for customer outreach and marketing, operations, and financial sustainability • Prepare and deliver a presentation – a pitch – describing the solution Solutions may be tested with actual customers 10

  11. Once an Innovation is Identified..

  12. Adopter categorization on the basis of innovativeness Diffusion Theory Adoption 11

  13. Implementation & Scaling-up: Diffusion Innovation • Innovators – 2% - Risk taking, first to adopt • Early adopters – 13.5%- Product maturing • Early majority – 34% - Product widely known, mainstream • Late majority – 34% - Cautious, wait for decline in pricing, data, etc. • Laggards – 16% - really late to implement Everett Rogers’ Diffusions of Innovation theory, 1962 12

  14. Diffusion Theory Framework (1) Knowledge – person becomes aware of innovation (2) Persuasion – person forms a favorable or unfavorable attitude (3) Decision – person engages in activities that lead to a choice to adopt or reject the innovation (4) Implementation – person puts an innovation into use (5) Confirmation – person evaluates the results of an innovation-decision 13

  15. What Can you do as a Catalyst for Innovation? • To enhance knowledge? • To persuade stakeholders? • To facilitate decision-making? • To implement innovation? • To enable confirmation? 14

  16. Let NCMM Support your Work 15

  17. The National Center for Mobility Management Partners with the Federal Transit Administration to Support this Work The mission of the National Center for Mobility Management (NCMM) is to facilitate communities to adopt transportation strategies and mobility options that empower people to live independently and advance health, economic vitality, self-sufficiency, and community. www.nationalcenterformobilitymanagement.org 16

  18. About the NCMM • National Technical assistance center • Launched in early 2013 • Jointly operated by three national organizations: • Easterseals • American Public Transportation Association • Community Transportation Association of America • Through a cooperative agreement with the Federal Transit Administration (FTA), U.S. DOT

  19. Connect with NCMM • Twitter: @nc4mm • NCMM Website: • Blogs, newsletters and podcasts • Sign up for mobility management e-newsletters • Access the mobility management information and practices database • Listen to archived webinars 18

  20. Specifics…. • NCMM Website • Regional Liaison, Jordan Snow 19

  21. Tap into Resources National Center for Mobility Management National Aging and Disability Transportation Center Rural Transit Assistance Program ACL Inclusive Transportaton Partnerships

  22. What do You Think? 21

  23. If you always do what you’ve always done, you’ll always get what you’ve always got. In Fierce Conversations, By Susan Scott

  24. Thank you Judy Shanley, Ph.D. jshanley@easterseals.com 312-551-7227

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