A Guide To Create A Powerful Vision Statement For Your Company

1. A Guide To Create A Powerful Vision Statement For Your Company

2. What is a Vision Statement? • A vision statement is a document which tells about the current and future objectives of the company. It tells where the company is where it wants to be in the future. One can simply define the vision statement as a roadmap. • The vision statements make the company and decision makers capable to take decisions according to the company philosophy and vision. It does not matter weather your company is a small or big, private or public, you can always use vision statement to set objectives. • The vision statement should be linked with the timeframe so that company can achieve or complete the desired objectives in time length.

3. What Is the Purpose of a Vision Statement? • A vision statement is a document which define the fantasies of the company and then it is filled away. A vision statement defines the strategic roadmap for the company by which company can craft it’s planning and other things to fulfill that vision. • A vision statement should be motivating so that it can motivate the existing as well as future employees towards the objectives of the company. It should be good enough to excite the talent to work for your company. • Moreover, the vision statement also help companies of same nature to differentiate from each other. So companies have to use such vision statement which can focus the efforts of the companies.

4. Best Practices for Writing a Vision Statement • While creating a powerful visionstatement you need to follow few practices to make it more stronger and prominent. Few of the best practices are as follows: • Be clear and concise with the vision statement. Define your vision statement clearly so that people can get idea about your objective. Also while writing down the statement be concise. Make it easy to read and understand. • Be specific with the time horizon. Time horizon will define in how much time your company will achieve and evaluate the vision statement.

5. Best Practices for Writing a Vision Statement • Make it future oriented so that people can get what idea about the future of the company. Do not define what company is doing in present but focus on the future plans of the company. So keep this practice in mind while creating a vision for your company. • The vision statement should be for a long term and designed to keep the market and technology changes in mind. If you’ll consider the market and technology changes then it your company will not able to achieve the objectives. • The vision statement should be challenging. The objectives of the company should not be easy to achieve otherwise the vision statement will fail to motivate the employees.

6. Examples of Good Vision Statements • Let’s take a look at some of the most creative and inspirational vision statement examples: • “To become the world’s most loved, most flown, and most profitable airline.” – Southwest Air • “To be the world’s most customer-centric company.” – Amazon • “Capture and Share the World’s Moments” - Instagram • “To provide a free world-class education to anyone anywhere.” – Khan Academy