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PIER: Crisis Communications & Stakeholder Engagement Platform for Atlanta UASI Core Group Meeting February 22, 2007. NIMS Compliant Joint Information Center. PIER was designed to operate in an Incident Command System environment and meets NIMS requirement for a Joint Information System.
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PIER: Crisis Communications & Stakeholder Engagement Platform for Atlanta UASI Core Group Meeting February 22, 2007
NIMS Compliant Joint Information Center PIER was designed to operate in an Incident Command System environment and meets NIMS requirement for a Joint Information System.
The PIER Idea: Put everything a communicator or team needs into a single, integrated, easy to use online communications control room. A control center accessible 24/7 from wherever you are. Text
Stakeholders(who care about what you do) • Critical Insiders • Employees • Fence-line Neighbors • General Public • Press/Media • Customers • Partners & Suppliers Professional Communicators PIER What We Do We launch and host crisis-ready systems for managing Stakeholder Communications
Content Creation& Collaboration Situation Status& Tracking SecureConferencing& Messaging Survey Distribution& Tabulation Inquiry Handling& History ApproverNotification& Signoff Email / Fax / PhoneNotification One-ButtonWeb Posting Solution: The PIER Control Center
Keeping and building trust • Two critical elements: • Do the right thing (from their perspective) • Communicate openly, directly, truthfully
What do audiences demand? • Speed--I want it now. Right now. • Directness--I want it directly, personally, not through the media. • Authenticity--I want complete openness, honesty, no hiding, no coverup. And I want you to be real and human.
Platform: What is required? • Collaboration--a team needs to work together • 24/7 Anywhere access--urgent communication does not keep regular hours • All tools available regardless of location--infrastructure may be gone or you may be gone • Communicator control--no dependence on technical resources • Full spectrum--able to manage push, pull and interactive communication • Crisis-capable--redundant, millions of hits and bandwidth
Decision Center PIER Enterprise Major crises and special purpose (eg “dark sites”) Control centers for individual depts, jurisdictions, regions, etc. PIER: Each center allows push/pull/interactive communications with multiple internal and external stakeholder groups Text
Cities, Counties, Airports, Ports, etc. Departments Crisis “dark”, training, archived Issues, Special Services, Events Regional Coord Example Deployment All interconnected, interoperable, with “ultimate communicator control
Manage inquiries Manage all audience contact info Control all activities: add users, site layout, security, automatic notifications Develop, edit, approve and distribute content Generate detailed reports on all activities From a single, easy to usecontrol center you can
S Y S T E M Urgent & Critical Communication Management AudienceCentral, Inc. Bellingham, WA (360) 756-8080 www.piersystem.com info@piersystem.com