Product-Selling Strategies that Add Value

Oct 10, 2011

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7-2. Learning Objectives. Describe positioning as a product-selling strategyDiscuss product differentiation in personal sellingExplain how today's customer is redefining productsDescribe how to sell products at various stages of the product life cycle. 7-3. Learning Objectives. Explain how to sell your product with a price strategyExplain how to sell your product with a value-added strategyList and describe the four dimensions of the total product concept.

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Product-Selling Strategies that Add Value

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Product-Selling Strategies that Add Value

Product-Selling Strategies that Add Value. Concepts and Practices. Positioning and Differentiation. Positioning involves those decisions and activities intended to create and maintain a certain concept of the firm’s product in the customer’s mind

682 views • 27 slides

Beyond Selling Value

Beyond Selling Value. Chapter 6 “The Inside Stuff” Fundamentals of the Research Meeting. Why research meetings?. “Beyond Selling Value means conducting more customer research meetings and fewer product-focused sales calls” Research Fun 1 (2:00) Research Fun 2 (1:15).

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Product-Selling Strategies that Add Value

605 views • 31 slides

Product-Selling Strategies that Add Value

Selling Today. 10 th Edition. CHAPTER. Manning and Reece. Product-Selling Strategies that Add Value. 7. Positioning and Differentiation. ___________ involves those decisions and activities intended to create and maintain a certain concept of the firm’s product in the customer’s mind

815 views • 23 slides

Product-Selling Strategies that Add Value

Selling Today. 10 th Edition. CHAPTER. Manning and Reece. Product-Selling Strategies that Add Value. 7. Positioning and Differentiation. Positioning involves those decisions and activities intended to create and maintain a certain concept of the firm’s product in the customer’s mind

363 views • 12 slides

CONNECTIONS THAT ADD VALUE

CONNECTIONS THAT ADD VALUE. AVINOR’S MISSION. To develop and operate a safe, effective and sustainable aviation system in the whole country. Avinor is responsible for 46 airports and air navigation services in Norway A modern society without aviation is unthinkable.

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Selling Business Value

AP038 Build My Skills Session. Selling Business Value. Richard Bross Partner Master Class. Introducing Partner Master Class (Part of the UK kick-off, May 2011). Recognised Worldwide as the TOP PDC All personnel have built VAR/ISV Partners from scratch Live and breath your business pains

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Selling Strategies…

Selling Strategies…. Year 11 Gaming. Applying codes and conventions. Look at the example of GTA sleeve What sort of design strategies are used to tell consumers about the game? What might make them want to buy the game?

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Beyond Selling Value

Beyond Selling Value. Chapter 7-8 “Two Feet in the Door” How to Gain Access to Senior-Level Decision Makers. Access Strategies. Decision Maker initiatives (they call you) Leveraging a coach Personal request Do it yourself Have someone else do it (your manager, company executive)

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Beyond Selling Value

Beyond Selling Value. Chapter 4 “Keys to the Customer Kingdom” The Five Research Elements. Information. The Insider’s Perspective “Beyond Selling Value is earning the business by learning the business.” – Dunc Hawkins, SSA Ontario Importance of Prospect Research (video/article).

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Beyond Selling Value

Beyond Selling Value. Chapter 1 “It’s A Jungle Out There”. Don’t be just a “vendor”. 1)Vendors focus on closing sales today not building long-term relationships 2) Resolve specific client issues and sell solutions to operational problems (Problem solver)

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Selling Your Product

Selling Your Product. 9. Section 9.1 Principles of Successful Selling Section 9.2 Estimating Sales. Principles of Successful Selling. 9.1. Explain the importance of personal selling List the characteristics of successful salespeople Describe the main parts of the selling process

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VALUE - ADD

VALUE - ADD. Value – Add Possibilities. Dried Mango. Already tested locally. $65 / kg offered by Melbourne buyer. Mango Pulping. Juice. Ice cream. Reject fruit sold at $0.50 / kg to Qld buyer.

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PRODUCT SELLING STRATEGIES

PRODUCT SELLING STRATEGIES. Product Positioning Product Differentiation Product Selling Model Cluster of Satisfactions! Figure 7.1 on page 160. SELLING NEW AND EMERGING PRODUCTS versus SELLING MATURE AND ESTABLISHED PRODUCTS. VALUE-ADDED PRODUCT STRATEGY. TOTAL PRODUCT CONCEPT MODEL

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Beyond Selling Value

Beyond Selling Value. Chapter 13 “Sweating the Details” Opportunity Planning. Importance of planning. “Success or failure is often determined on the drawing board.” -Robert J. McKain “It’s not the plant that’s important, it’s the planning.” Graeme Edwards

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Beyond Selling Value

Beyond Selling Value. Chapter 10 “Your Moment in the Sun” The Business Presentation. Presentation Process. Developing your presentation draft Preselling the presentation Reviewing the draft with your coaches Rehearsing the presentation Managing the presentation logistics

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Beyond Selling Value

Beyond Selling Value. Chapter 11 “Seal the Deal” Closing the Presentation. Overview. Plan your closing presentation Remember the importance of early and continued access to decision maker Glengarry Glen Ross “Clean” Closing Video (7:22). Remember Premises.

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add value to your product through advertising agencies

Advertising plays a key role and it is more essential for any business to withstand in a competitive market. Sales of a product will be increased and it may vary depending on the marketing strategies. The main objective of the business is to provide services to consumers.

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Add Value To Your Product Through Advertising Agencies

Advertising a product and the promotions are changed these days and advertising agencies in India are following the latest promotions techniques to create awareness about a product. In other words, Advertising means promoting the value of a brand.

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Boost Your Value Of Home - Selling Strategies

Are you planning to sell your home? If you are going to sell your home, you need to first look at your home and to improve its value. Improving the home and its value is very much important before going to sell it.

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Home Improvements That Add Value to Your Home

Smart homeowners understand that it’s important to consider the value addition along with return on investment when doing any home improvements. Now that you understand the many ways that replacement windows can add value to your home and quality of life.

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Selling the Product

Selling the Product. Supply and Demand Advances in manufacturing resulted in large supplies of goods for sale. Markets had to be expanded to draw in consumers and increase demand.

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