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Get a comprehensive understanding of the most commonly used substrates in different regions worldwide. This report includes valuable insights based on interviews with experienced application/marketing professionals who have in-depth knowledge of Scitex customers.
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Media used WW by Scitex customers Gennady Simanovsky Updated on November 10, 2008
Content and Purpose • Should give us “feel” what are the most used substrates in regions • Kind of “guesswork” based on interview most experienced Application/Marketing people that know almost customers in their regions
Summary • As expected PVC banner is most usable material For roll to roll printers and this is a critical mass. Could be opportunity to be replaced by “green & cheap” materials. • Synthetic papers, films & backlit seems have great potential for MSS as demand relatively poor covered till now. • Reflected by low percentage “specialties” like textiles, carpets etc. remains niche along years, however some customers successfully used this niche and print only “specialties”.